Innovation Strategy
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Innovation Strategy

Define transformational solutions
for emerging challenges

What demand do future trends create? What products, services and experiences will satisfy that demand and how do these opportunities create transformational growth for business? We help our clients answer these questions and align business objectives with the future, translating long-term growth opportunities into platforms for innovation. We facilitate, moderate and co-create with cross-functional teams in client businesses, experts from our Futures 100 network and revolutionary consumers to shape your innovation pipeline and fuel innovative thinking, processes and culture.

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‘Thank you for delivering our Innovation Workshop so masterfully. The feedback I am hearing from the team is really positive. I believe we ticked both boxes of a) opening minds to the innovation potential and b) inspiring the team to work differently, entrepreneurially and together.’
Catherine Riches, new growth director
‘In a fast-changing world Kenwood recognises that understanding the future is more essential than ever. We thought we knew a lot about the trends in our industry, but it wasn’t until we engaged The Future Laboratory that we realised how little we actually knew.’
Rob Fields, lead innovation and insight engineer
‘Our time with The Future Laboratory undertaking a Retail Safari of Shoreditch in London’s amazing East End and beyond enabled our teams to understand and absorb the emerging retail landscapes with inspiring real-life examples. A truly motivating experience that enabled teams to see collaborative and reclaimed retail spaces, genuine examples of Brandstanding and conscious consumerism, fantastic retail labs with a nod to phygital retail models.

The Future Laboratory’s tour of these inspiring retail spaces has reinvigorated my perception of retail brands, space and what can be achieved if only we think outside the traditional retail realm.’
Michelle Clark, regional marketing manager
‘The most ambitious and visually exciting execution to feature in the Concept Store space to date.’
Linda Hewson, creative director
‘We worked with The Future Laboratory through a series of inspirational events, bespoke discovery sessions and rapid innovation labs. We uncovered and explored emerging consumer behaviour and future category trends to build an incredibly, rich innovation pipeline. The work delivered new product opportunities, experiences, services and business models. Really solid stuff. The work we created together is under development and fast moving towards execution, implementation and into market.’
Jonas Magnusson, innovation director of Absolut Vodka
The Absolut Company, Pernod Ricard

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