‘We worked with The Future Laboratory through a series of inspirational events, bespoke discovery sessions and rapid innovation labs.
We uncovered and explored emerging consumer behaviour and future category trends to build an incredibly, rich innovation pipeline.
The work delivered new product opportunities, experiences, services and business models. Really solid stuff. The work we created together is under development and fast moving towards execution, implementation and into market.’
Jonas Magnusson, innovation director of Absolut Vodka
The Absolut Company, Pernod Ricard