Drinks Futures 2026–2027
Explore a sample of our Drinks Futures report, which introduces our Liquid Intentions macrotrend. Discover the new rituals and occasions shaping the global drinks market in 2026–2027.
NON, UK
Welcome to the era of high-performing liquids, where every drink is engineered for outcomes, anchored in identity and tailored to the rhythm of modern life. Explore the latest trends in the drinks sector.
This report maps out a full day in your future consumers’ shoes, exploring both non-alcoholic and alcoholic opportunities at home and out of home.
Learn how you can move beyond traditional occasions to align with mood, mindset and modern life, and make your beverages work harder, mean more and stand apart.
Uncover the report’s leading trends, influenced by the pioneering minds and disruptors of the non-alcoholic and alcoholic drinks industry.
Download a sample of the report using the form.
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