From Baby Boomers and Gen X to Millennials, Gen Z and Gen Alpha, dive into what unites and divides consumers across generations
Our Generations: Now and Next 2024–2025 report takes an in-depth look at key generational demographics and their evolving attitudes to technology, work, finance, education, sustainability, and health and wellness over the next 3–5 years.
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Millennials Now and Next
The first generation to use the internet as children are hitting their prime earning years
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Gen Z Now and Next
Gen Z are stepping into adulthood carrying the weight of the world on their shoulders
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Boomers Now and Next
By 2030 Boomers will all have reached the average Western retirement age of 65
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