Link to #strategies

Speak with our Strategic Consultancy team to harness foresight and optimise your future business opportunities

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With the advantage of unique data-led foresight, we devise strategies alongside your business to leverage opportunities, employ trends and mitigate risk.

We elevate mindsets and challenge norms through skilled analysis of qualitative and quantitative research, unlocking key cultural and market insights. So you can see, and set out on, the best route to future prosperity with confidence.

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How we deliver

Our strategic services are designed to unleash future-fit strategies that focus on driving value and fuelling innovation
  • Brand and Communications Growth Strategies

    We help organisations build, secure, and manage their legacy by analysing consumer behaviour, future purpose, 
and essential strategies.

  • Strategic Research and Insights

    Our research helps your team thrive in uncertainty, turning market intelligence into strategic tools and solutions-driven frameworks.

  • Far Futures and Scenario Planning

    Using unique scenario 
planning, we map future business forces, validate hypotheses, 
and create inspiring scenarios for decisive action.

  • Fast-track Foresight Sprints

    Our Strategic Foresight Sprints drive cross-sector innovation, contextualising key shifts and trends to identify future opportunities for your brand.

  • Foresight Frameworks and Innovation Programmes

    Embed strategic foresight in 
your organisation with a bespoke Foresight Framework™, guiding decisions and harnessing trends to become future-ready.

  • Placemaking and Retail Strategies

    Create long-term value with placemaking masterplans using enriched foresight, local insight, and expert data to design viable, meaningful future communities.

Future:Poll A next-generation quantitative research tool

Our polls, surveys and Futures 1000 expert panels connect you with the innovators and early adopters determining future commercial successes.

Case Studies

  • Dell

    Far Futures

    What is your future going to look like in the next 10, 20, 50 years?

    Read more
  • A Global Leader in Beauty

    Foresight Programme

    What are the disruptive future beauty and wellness trends and how can our brands use them to continually drive innovation and retail their market-leading position?

    Read more
  • Placemaking

    Placemaking

    Destination Placemaking initiatives are strengthening cultural relevance during moments of global unrest.

    Read more
  • Bellstaf

    The Next Chapter

    How might The Future Laboratory support Belstaff’s leadership team in identifying strategic priorities for the coming year and beyond?

    Read more

Strategic Consultancy Case Studies

  • Dell 2035

    We helped Dell to identify and adapt to future opportunities and challenges to continue to thrive to 2035 and beyond. 

    Read more
  • Beauty Leader

    What are the disruptive future beauty and wellness trends and how can our brands use them?

    Read more
  • Placemaking

    Destination Placemaking initiatives are strengthening cultural relevance during moments of global unrest.

    Read more
  • Belstaff

    What are the key brand growth opportunities for Belstaff?

    Read more
  • Bacardi 2030

    How can Bacardi harness innovation to maintain its leading position in 2030?

    Read more

Why we’re different

The Future Laboratory is a recognised leader in strategic foresight not just through the unique wealth of data-driven insight we draw on from LS:N Global, but through our cross-sector expertise and polymath approach.

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This allows us to fuse ideas and make connections others fail to see. With strong vision and captivating storytelling, we engage you with the future and its intellectual, experiential, emotional and imaginative opportunities.

We challenge you to be daring, disruptive and divergent to meet the demands of tomorrow.

What our Clients say

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‘The Future Lab did an amazing job guiding us through a far-future project. They helped us sharpen the focus on a large and ambiguous project to ensure that we had actionable output. The work they did for us will serve as a backdrop for most of our projects in the next few years. They are a pleasure to work with.’

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‘We have gained much from our relationship with The Future Laboratory and LS:N Global. We have been able to create certainty around client behaviours and predict the future with the macrotrends and microtrends presented. The data has been invaluable as we move towards a prosperous future’

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‘Our Beauty Futures project really paid off and everyone is very happy with the output. Looking forward to future work’

Our proprietary methodology has been honed over the past 20 years – with some of the best and most disruptive brands globally – so we have the skills, insight and experience to help you chart the next two decades and beyond.

  • Human Needs

    Static and universal needs, based on a value system that supports human nature’s physical and emotional programming

  • Global Drivers


    The shifting social, technological, economic, environmental and political landscape reshaping the world we live in, affecting everyone and everything

  • Value Shifts

    Consumers’ changing attitudes and behaviour – a reaction to their contemporary context

  • Macrotrends


    The cultural manifestations of new and emerging attitudes worldwide

  • Microtrends


    Influential short-term signals indicated by innovation

  • Implications

    Future implications for brand and business growth

ImplicationsToday18 Months to 3+ YearsMicroTrends3-5+ YearsMacro TrendsChanging PrioritiesValue Shifts10+ YearsGlobal DriversHumanNeeds

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Trends intelligence, research, and insights – on demand.  Actionable foresight across 20+ sectors.
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