Foresight Programme

At the core of our operations, since 2000, lies LS:N Global®, our subscription-based consumer foresight and trends intelligence service. We audit, identify and contextualise the key issues set to affect your organisation for immediate impact and action.  

Foresight Research System (FRS): FRS is a live, AI-powered internal central database updated daily by a cross-sector team of analysts, researchers and strategists housing innovative case studies, statistics and reports across all consumer lifestyle sectors and global markets. 

Our Report Bank: With access to hundreds of industry white papers and reports, we undertake meta-analysis and use AI to identify unifying themes, data and insights. 

Statistics and Data: We are underpinned by data science. We use quantitative statistics and research including Future Poll™ to support qualitative findings and provide evidence-backed data.  

In order to stress test and de-bias any working hypothesis from step one, we then conduct strategic research to fill any knowledge gaps and further validate our future thinking. 

Future Communities: The impact of major shifts in consumer behaviour is central to our client work due to the level of impact on the business environment in the long term.

Futures 1000 Expert Panels: Our global of 1,000 academic experts, specialists and thought-leaders  gives our clients the opportunity to gain their primary, highly educated sector insights.

In-market Cultural Navigators: These external researchers are an extension of our network to provide cogent, first-hand insights into the culture in which they live, and to debias our research and thinking.

Futures 100 Innovators: Our Futures 100 Innovators is an annual longlist of 100 disruptors and change-makers. 

We then build your Foresight Framework™ presentation and run a series of workshops to identify practical, insight-led opportunities, making the research directional, applied and practical for clients.  

This framework will consist of 4–6 bespoke macrotrends, 8–12 category-level trends and themes aimed at your sector, category or product offer. 

To create further alignment throughout your organisation, we unpack your framework into strategic implications for you and your teams. This includes a trajectory of recommendations across different horizons – now, new and next – and different business functions, from marketing communications and NPD to internal operations and brand strategy. 

Elevate strategic foresight to be a key component of your growth plan, effectively using trends as a powerful business tool.