From a breakdown of rigid hierarchies to the rise of collectivism and a shift in placemaking beyond the physical realm, change will be the only constant as we head towards the 2020s.
Uncertainty has become the new norm, but future-facing organisations are rising to the challenge, rebooting their brands, workplaces and consumer propositions with insights that enable them to race ahead of their competitors.
Our Global Futures Forum 2017 in-house presentation is an in-depth exploration of the consumer mindsets, workplace attitudes and brand experiences that will define the coming decade. Through three incisive, visually arresting presentations, we examine why the relationship between businesses and their employees, consumers and the community must be at the top of any CEO’s agenda in order to thrive in the future. Our skilled strategists will connect your team with these invaluable insights in a live, interactive environment.
Top: Is your brand fit for 2020? Global Futures Forum promo
Right: The Ten by Virgil Abloh for Nike
: Brand Culture 2020
The rise of increasingly autonomous technological systems is causing growing concern in the workplace. But the most far-sighted brands will see this paradigm shift as an opportunity to place human traits at the centre of their organisation. Our skilled researchers highlight numerous strategies to cultivate a future-fit work culture, from moving beyond corporate responsibility to hiring a neurodiverse workforce.
: Consumer 2020
We examine lifestyle fixes for distracted minds spreading from technology to business and luxury, Brand Educators offering development as a retainer tool, and the confluence of social media and virtual reality revolutionising our interactions with others.
: Experience 2020
Co-opted by marketers, experience has become a buzzword that is overused, misunderstood and has become devoid of value. To thrive in the experience economy, brands will need to embrace the high-risk, high-reward nature of experience, and move from borrowing value to creating it. We examine the rising trends, mindsets and technologies that will help you create real meaning for your customers and rescue experience from the marketing abyss.
Each of these presentations can be booked separately, if required.
: Makin’ Moves by Kouhei Nakama
‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’
Maya Draisin, associate publisher and head of marketing, Wired
Our Global Futures Forum 2017 in-house presentation connects your team with the key rising trends, innovations and changes in consumer behaviour in a live, interactive environment. Delivered by our expert researchers and analysts, it can be tailored to suit a range of formats.
Perhaps you are looking for a workshop to explore a new product concept, or you have an event that requires a thought-leading keynote? Our in-house presentation can inspire ideas and provide a practical guide to strategies that will pay off in the years to come.
For more information, or to book this presentation for your own business or event, please complete your details on the following Book Now contact form.
Aleksandra leads the creative team at the Future Laboratory, which translates insights into immersive experiences on and offline and brings to life speculative visions of the future. With a background in critical design, she is an expert in developing far future scenarios that consider long-term implications of today’s trends. Since joining The Future Laboratory in 2014, she has worked with brands including UBS, Diageo, Google, LVMH and Design Hotels.