We serve up a range of services to help you future-proof your strategy
Our Food & Drink services unveil the emerging trends and nascent consumer attitudes that are shaping future appetites. Our research covers new flavours, innovations, consumer tribes and the market shifts that will define this sector in the years ahead. From how restaurants are combatting closures to the popularisation of moderation over teetotalism, find out the key trends that will affect your business in the run-up to 2020 and beyond.
Find out how to future-proof your food & drink strategy with The Future Laboratory's services.
Top: The Lobby Bar cocktails at The Line Hotel, LA : Iron Ox, US
Food & Drink Futures 2018
Our Food and Drink Futures Report examines both the macro shifts around this looming uncertainty, and more micro, emerging food and drink trends that reflect changing consumer attitudes when it comes to health, convenience and provenance.
The report combines rising trends, consumer insights and key technological innovations, as well as best-in-class case studies. It will inspire your team to build strategies that provide a clear path to tangible results and keep your company ahead of the changing tides.
LS:N Global is a subscription-based trends intelligence platform that documents new consumer behaviour and key industry trends to give business professionals the confidence to make informed decisions about the future. Members of the platform gain exclusive access to our entire archive of micro and macro trends across eight industry sectors, plus all of our trends intelligence reports and much more.
Our global team of experts identify, analyse and decode the most important trends in the food and drink sector from inspiring new products and services to brand innovations, we work across the industry to help the world’s leading food and drink brands enter the hearts, minds, homes and pockets of their consumers.
Book an expert from The Future Laboratory to deliver all of the key insights from our Food & Drink Futures Forum 2018 at your own event or business. From trainees to C-Suite, we’ll connect your team with the latest food & drink trends, innovations and shifts in consumer behaviour at a venue of your choice.
Be among those brands breaking out of the silo as food and drink moves towards inclusivity, accessibility and community.
Helping future-proof a leading premium vodka brand
With younger audiences going teetotal and the world at large turning to more mindful drinking habits, Absolut needed to re-evaluate its product to keep up with new consumption behaviour. Using our proprietary trends system, we created a foundation of six innovation territories to explore new product opportunities for Absolut to explore and develop. Our in-depth approach centred around an opportunities matrix along with a pipeline hypothesis that would enable the innovations to thrive throughout the Absolut business.
Unlocking the future of the wellness kitchen
With the concept of wellness dominating the cultural landscape, Kenwood felt it had fallen behind the curve. It needed to rethink its positioning and evolve its product in order to become a key player in the wellness kitchen. Using our in-depth foresight framework to provide the lens of wellbeing trends and deep consumer insight, we helped Kenwood define what the future of wellness means for the brand, providing it with a brand strategy and innovation framework from which a unique and practical marketing strategy and a new generation of product concepts were developed.
We deliver research to the world's leading food & drink brands in a number of ways, from LS:N Global membership to in-house presentations and strategic workshops. Find out what some of our clients made of their Future Laboratory experience:
‘The vision is totally absorbing… whether that is through film, presentations or the speakers themselves. It’s fantastic sensory overload.’
Simon Allison, technical operations team leader, Innocent
‘The most ambitious and visually exciting execution to feature in the Concept Store space to date.’
Linda Hewson, creative director, Selfridges
‘I’m forever on LS:N Global, pulling off snippets and having discussions in different areas of the business about what this could mean for us and how the insights could inspire us.’
Lottie Tarpey, product manager,Marks & Spencer
‘It’s an absolute brilliant way of networking with other people and individuals from my own industry and different industries because, actually, we’re all facing the same thing.’
Bruce Langlands, director of food halls, Harrods
‘The team learned more at The Future Laboratory’s half-day Trend Briefing in New York than in the four days spent at SXSW.’
Jeff Reilly, executive director, brand strategy, Condé Nast Media Group
‘Super job… This work can change the trajectory of Diageo. It’s that big.’
Zoe Lazarus, global future and culture planning director, Diageo
‘For me The Future Laboratory is the authority on prediction in terms of retail, consumerism and changing social patterns. LS:N Global is an extremely useful tool that aids our team in their research, and informs our varied and busy marketing calendar.’
Linda Hewson, creative director, Selfridges
‘Thank you for delivering our Innovation Workshop so masterfully. The feedback I am hearing from the team is really positive. I believe we ticked both boxes of a) opening minds to the innovation potential and b) inspiring the team to work differently, entrepreneurially and together.’
Catherine Riches, new growth director, Coca-Cola
‘In a fast-changing world Kenwood recognises that understanding the future is more essential than ever. We thought we knew a lot about the trends in our industry, but it wasn’t until we engaged The Future Laboratory that we realised how little we actually knew.’
Rob Fields, lead innovation and insight engineer, Kenwood
‘We worked with The Future Laboratory through a series of inspirational events, bespoke discovery sessions and rapid innovation labs. We uncovered and explored emerging consumer behaviour and future category trends to build an incredibly, rich innovation pipeline. The work delivered new product opportunities, experiences, services and business models. Really solid stuff. The work we created together is under development and fast moving towards execution, implementation and into market.’
Jonas Magnusson, innovation director of Absolut Vodka, The Absolut Company, Pernod Ricard
‘I found the food & drink futures forum a great opportunity to share what we’ve learnt from our
guests about changing demands in hospitality and the drinks industry, and the discussion around it
was interesting and thought-provoking’
Paul Mathew, consultant and bar owner, Blood and Sand
‘I found the Forum highly stimulating. The food and drink industry are facing unprecedented challenges, including undoing unwise science, and we need forums like this to incubate and drive the new thinking’
Leo Campbell, co-founder, Modern Baker
The faces behind our Food & Drink sector.
Chris Sanderson, Co-Founder, The Future Laboratory
Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.
Meredith Smith, Strategy Director, The Future Laboratory
Meredith Smith is a Strategy Director at The Future Laboratory, working with clients across retail, beauty, FMCG, conviviality and hospitality to make insights actionable, working with brands like VF Corp, Chanel, P&G, Pernod Ricard, L’Oreal and Hilton Worldwide’s Luxury Division. Meredith is obsessed with consumer behaviour, from mundane acts to guilty pleasures. Her specialist areas are also her passions – strategic foresight and innovation.
Tom Savigar, Senior Partner, The Future Laboratory
Tom has guided many of The Future Laboratory’s clients through some of the most challenging market shifts and global recessions of the past 10 years. With a much-expanded team, and offices in the US and Australia, he continues to do this, working with clients as diverse as Absolut, Cadillac, The Body Shop, Lamborghini, HSBC, Courvoisier, UBS, BMW, British Gas and Marks & Spencer.
Jessica Smith, Creative Researcher, LS:N Global
Jessica oversees LS:N Global’s visual identity, and is our resident health and wellness and beauty expert. Jessica has an MA in Trend Forecasting from the Polimoda Institute of Design and Marketing in Florence. She was previously a marketing executive at Telegraph Events, where she worked on health and fitness consumer shows such as Be:Fit and the Ski & Snowboard Festival. She has spoken at a range of events, including the Global Wellness Summit, Balance Festival and The Future Laboratory’s in-house Futures Forums.