Into this environment, The Upstreamists tribe is emerging. Members are united by their 360-degree approach to their wellbeing, their Anti-diet Mentality and their proactive approach to food consumption. They are also bonded by their investigation of their bodies and emotional wellbeing, and their following of only trustworthy health gurus to help them make their food choices.
Our tribe members are Kavita Khosa, who lives in Pune, India, and uses the Ayurvedic medical system to inform her diet, Ramsgate- based Pandora Symes, a nutritionist who practises and teaches intuitive eating, andLilian Correa, a health educator based in San Bernardino, California, who uses food to address ailments and culinary medicine to inform her food and drink choices.
The Upstreamists is part of our new Food & Drink Tribes Report. If you have already purchased the The Upstreamists report, you can watch the original case study video below - you can find the password to the video inside your PDF report.
To get an exclusive glance into the homes and mindsets of your future food and drink consumers, and unlock all four videos, download all of the Tribes: Food & Drink Collection reports.
DOWNLOAD THE TRIBES REPORTS