Our Generations: Now and Next 2024–2025 report takes an in-depth look at key generational demographics and their evolving attitudes to technology, work, finance, education, sustainability, and health and wellness over the next 3–5 years.
Join our in-house team of experts and guest panellists at our Generations: Now and Next 2024–2025 webinar on 19 March 2024 from 2:00pm to 3:00pm GMT, as we unpack Baby Boomers through to Generation Alpha and explain how best to use the report as both a new reference for generational consumer insights – in North America, Europe and Australia – and a tool to better understand the new meaning of ageing.
If you are an LS:N Global member you can RSVP here.
This online event is exclusive to members of LS:N Global, The Future Laboratory’s trends intelligence and consumer foresight platform. Become a member today to RSVP to the event.
: Cottonbro Studio
Fiona Harkin, Director of Foresight, The Future Laboratory
Tune in live on 19 March 2024 from 2:00pm to 3:00pm GMT as our analysts offer an exclusive look at a new in-depth generational analysis macrotrend, launching on LS:N Global.
This event grants you access to:
If you are an LS:N Global member you can RSVP here.
: Photography by Mikhail Nilov, US
With access to LS:N Global you can better understand consumer evolution with continual access to our Generations resource, updated regularly, and, when paired with our Communities focus on cross-demographic consumer attitudes, this can supercharge your business’s understanding of what consumers want and why.
If you are an LS:N Global member you can RSVP here.
Joe is co-founder and CEO of Capita, an independent, non-partisan think tank that aims to build a future in which all children and families flourish. Since starting Capita in 2018, Joe has developed forward-leaning initiatives exploring how cultural, planetary and social transformations affect children aged 0–8 and our communities.
Fiona joined The Future Laboratory in 2022, having spent 20 years working in leading forecasting and insight agencies as a consultant, content director and a journalist, delivering strategic foresight and creative content to forward-thinking businesses. Fiona brings considerable cross-sector expertise to her role leading the foresight output and LS:N Global site, ranging from the digital commerce and tech sectors to the fashion and media industries.
Alice joined The Future Laboratory in 2023 as a Foresight Analyst. As a culture-obsessed creative, she has written extensively about beauty, lifestyle and internet culture for publications including Dazed, i-D, The Face, GQ and Cosmopolitan
Georgina is head of narrative at the UK National Innovation Centre for Ageing, host of the ‘Age on Trial: What has Age Got To Do With It?’ podcast and founding director of The Commonland, a specialised consultancy guiding businesses to innovate products and services for all ages by challenging outdated age conventions.
As the guiding light behind magazine and creative platform, THIIIRD MAGAZINE, Rhona’s job is to empower underrepresented people by putting them at the forefront of the creative industry and wider global culture. Exploring fashion, art, culture and society, THIIIRD showcases the being and art of people of colour, the queer community, women, and others with marginalised backgrounds.A multi-hyphenate at heart, Rhona is also a creative director, stylist and writer working across the full spectrum of fashion, music and advertising.
Joe is co-founder and CEO of Capita, an independent, non-partisan think tank that aims to build a future in which all children and families flourish. Since starting Capita in 2018, Joe has developed forward-leaning initiatives exploring how cultural, planetary and social transformations affect children aged 0–8 and our communities.
Fiona joined The Future Laboratory in 2022, having spent 20 years working in leading forecasting and insight agencies as a consultant, content director and a journalist, delivering strategic foresight and creative content to forward-thinking businesses. Fiona brings considerable cross-sector expertise to her role leading the foresight output and LS:N Global site, ranging from the digital commerce and tech sectors to the fashion and media industries.
Alice joined The Future Laboratory in 2023 as a Foresight Analyst. As a culture-obsessed creative, she has written extensively about beauty, lifestyle and internet culture for publications including Dazed, i-D, The Face, GQ and Cosmopolitan.
Georgina is head of narrative at the UK National Innovation Centre for Ageing, host of the ‘Age on Trial: What has Age Got To Do With It?’ podcast and founding director of The Commonland, a specialised consultancy guiding businesses to innovate products and services for all ages by challenging outdated age conventions.
As the guiding light behind magazine and creative platform, THIIIRD MAGAZINE, Rhona’s job is to empower underrepresented people by putting them at the forefront of the creative industry and wider global culture.Exploring fashion, art, culture and society, THIIIRD showcases the being and art of people of colour, the queer community, women, and others with marginalised backgrounds.A multi-hyphenate at heart, Rhona is also a creative director, stylist and writer working across the full spectrum of fashion, music and advertising.
Prepare for an ever-changing future by understanding consumers and knowing exactly how to use global trends, foresight and market innovations to your advantage.
