: Why do you believe that trends and foresight are so important for businesses in 2023?
Businesses are like people. If they don’t dedicate time to progress, they will not grow or evolve – and I don’t just mean financially. Unfortunately for businesses, this may result in becoming obsolete or irrelevant, particularly in today’s fast-moving world.
Trends and foresight are roadmaps for progress, and subsequently, success. They enable businesses to stay ahead of the curve and advance in ways that were perhaps never part of the plan.
: Tell us about one of your most recent and most exciting projects at The Future Laboratory.
Trend Briefing 2023. It was the first time since before the pandemic that we were back as a full company presenting to and mixing with clients. The content was extensive and different from anything we’ve worked on before. The Paralysis Paradox encourages businesses to step up and become forces of change, and to collaborate and horizon-map together with citizens. The event also hosted our first Futures 100 Innovators awards ceremony, where we showcased some of our leading industry experts and today’s change-makers. It’s always a significant day in The Future Laboratory calendar, but there’s no doubt this year was extra special and invaluable to our team and our clients.
: What was your plan B career?
Well, it’s a good job plan A went well because I didn’t have a plan B! Perhaps it was always meant to be.
I do have tons of passion projects I’d like to kick-start at some point though!
: Your favourite way to unwind?
I’m best known for my nine-minute afternoon meditation session… aka brain nap. Works wonders.
: Your go-to working snack and after-work tipple?
I’m not a big snacker, but I’m a huge foodie. The thought of dinner always gets me through the day. Tipples are always welcome too – my preferences are a cold Savvy B or pale rosé, or a rhubarb G & T.
: What trend are you most excited about for the year ahead?
The events calendar for this year is particularly strong, but I have to say I’m excited for beauty, health and wellness futures. We know that health & wellness has been front of mind for most over the past few years, and it’s triggered some pretty exciting shifts in the industry and on the consumer front. Accredited Beauty was just the start of the science revolution.
Here at The Future Laboratory, our team are constantly striving for betterment in all areas, particularly for people and the planet. By holding ourselves and each other to account in a compassionate way, we have built a culture that allows each of us to do our best work.
Learn more about our commitments, both as individuals and as a community at The Future Laboratory with our Cultural Charter.