Trend Briefing 2023 Highlights

type - features
After a three-year hiatus, our Trend Briefing event returned to London at the Royal Academy of Arts. Here, we take a look at some of they key highlights from throughout the day

The Big Challenge

In the first presentation of the day, we explored the current landscape: recession, stagflation, the cost of living crisis. Here we aimed to challenge and change our attendees' minds about how to tackle those big societal challenges of 2023.

The Great Change

We presented the research from our key macrotrend for 2023: The Paralysis Paradox. Despite current doomand-gloom scenarios we are about to be catapulted into a 20-year cycle of unrivalled innovation and new market opportunities. But people will be very wary, so it’s time for brands, businesses and Neo-collectivist communities to rebuild a society where the four 4Ls - legitimacy, leadership, longevity and legacy - matter.

The Grand Solution

In the third and final part of our 2023 macrotrend presentations, our strategists explored the three horizons of opportunity that our macro-shift is about to usher in. Challenge + Change = Disruptive Solution – but not as we know it!   


Published by:

27 October 2022

Author: The Future Laboratory

Image: The Future Laboratory


Futures 100 Innovators Awards Ceremony

We celebrated our Futures 100 Innovators Awards category shortlist and invited our panel of expert judges to choose an overall winner for 2022/2023 .

We announced that NASA Harvest’s Dr Catherine Nakalembe is the winner of The Future Laboratory’s first ever Futures 100 Innovators Awards.

Dr Nakalembe triumphed over 100 innovators whose work cut across 14 lifestyle sectors – from fashion and beauty to finance, retail, luxury and biotech – and introduced as many game-changing technologies, ideas and innovations to consumers in the US, the EU and Africa.

Nakalembe’s work – which focuses on using satellites and machine learning to future-proof African farming against the impact of drought and climate change – was described by judges from the worlds of design, tech, branding, retail and social media as ‘an idea that delivers long-term generational impact’, the ‘big idea that links technology with the provision of food’, and from Platform13’s founder Leila Fataar, an innovation that is ‘game-changing, societal, environmental, impactful and innovative’.


‘An idea that delivers long-term generational impact’, the ‘big idea that links technology with the provision of food’

The Trend Tracker

As we look forward to 2023, we use our  Trend Tracker to revisit, revise and re-look at how key trends from 2022 are set to morph and change in the coming year across top performing sectors, including retail and luxury, health and wellness, food and drink, travel and hospitality, and youth and media.

Our Strategy team also focused on the strategic implications we will need to consider if we are to take advantage of these shifts in a purposeful and meaningful way over the coming year.


Champagne & Networking

To conclude the day, we celebrated our return to a physical event and networking with new and old friends with a glass of refreshing Laurent-Perrier champagne.

Thank you to everyone who attended and to those of you who we are yet to meet, we'll keep you posted on our events calendar for 2023, launching very soon.


Want to learn more about the research presented at Trend Briefing 2023?

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