Together we are stronger

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We are thrilled to announce that we are joining forces with Together Group and its family of founder-led luxury lifestyle agencies

As foresight specialists, at The Future Laboratory we pride ourselves on knowing what’s new, next and game-changing.

And for the past year, the game as we know it – politically, culturally, corporately – has changed radically and irrevocably. Old hierarchical brand structures have fallen away, while among next-generation brands and consumers themselves there is a greater push towards togetherness and collectivism, as we identified in our recent Neo-collectivism trend white paper.

This isn’t just about collaborating or partnering with others to improve your position in the game (whatever that game may be). It is also about using the talents, skills and insights of the partners you work with to strategically improve your collective firepower when it comes to dealing with those BIG issue challenges that the year ahead will undoubtedly place before us.

Against the backdrop of these shifts, and in the great tradition of The Future Laboratory daring to know and daring to do differently, we have become part of a select group of creatives that really are making a difference to how our collective tomorrow looks, and how we can help our clients to co-create that tomorrow in ways that benefit them – and, crucially, the collective aspirations of their customers.

Published by:

18 November 2022

Author: The Future Laboratory

Image: Photography by Laura Lewis for The Future Laboratory

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Left: Chris Sanderson and Martin Raymond, co-founders, The Future Laboratory. Right: Cliff Bunting, CEO, The Future Laboratory, Photography by Laura Lewis for The Future Laboratory.

Together Group may not be familiar to you, but the individual brands that it consists of most certainly will be – and many of them are happily old friends of the team here at The Future Laboratory : Purple PR, which represent some of the sharpest and most innovative luxury fashion and beauty brands globally; Construct, which takes the design, execution and branding of hospitality and luxury to new levels; King & Partners, who are nothing less than brand transformation wizards; Hot Pot China, which can make your future happen when getting you into those all too culturally difficult-to-negotiate Chinese markets; Seven Dials City, which makes reputations count when it comes to strategic communications about brands and their CEOs; and Noë & Associates, which literally builds brands and place-makes exceptional real-life experiences.

All are part of the group we are joining and all individually – and, moving forward, collectively –are pledged to one simple promise: delivering exception when exception is needed, but always delivering a solution that challenges the status quo.

So, from today, when you speak to the team here at The Future Laboratory, if we can’t offer you the full boutique of services you may need to tackle tomorrow’s challenges – foresight, strategy, branding, packaging, PR, marketing, placemaking, even customer profiling and reputation management – with the collective power of our group, we can more than tackle and solve your challenges.

As Together Group’s CEO Dr Christian Kurtzke puts it: ‘The Future Laboratory will further strengthen our Group’s strategic capabilities, generating valuable insights, identifying future opportunities and risk, and working hand in hand with our portfolio of agencies to future-proof and deliver impact for brands.’

We will indeed! And we are very much looking forward to using Together Group’s collective energy, creativity and independence from the mass ubiquity of the old-world agency model to make what is set to be a difficult coming 12 months for our many clients navigable, optimistic, and of course, with the right thinking, actionable and profitable.

For further information or to request an interview with our team, please email media@thefuturelaboratory.com

‘The Future Laboratory will further strengthen our Group’s strategic capabilities, generating valuable insights, identifying future opportunities and risk, and working hand in hand with our portfolio of agencies to future-proof and deliver impact for brands’
Christian Kurtzke, CEO of Together Group
 

Want to learn more about The Future Laboratory?

Here at The future Laboratory, we deliver strategic foresight through a number of products and services, including our trends intelligence platform, LS:N Global, and in person through our Strategic Services.

Together, our strategic foresight helps our clients to harness market trends, understand and adapt to emerging consumer needs, position their brands for success and keep them ahead of their competitors.


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