Consumer 2020 : In-house presentation
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Consumer 2020

Anticipating consumer responses to a global existential crisis

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Overview

As we head towards the 2020s, the rapid pace of technological, demographic and environmental change is driving a global existential crisis. Fears concerning changes in the world of work, access to resources and the health of the planet mean that the future is a deeply uncertain place.

Traditional institutions will fall out of favour, new communities will be forged and the notion of the self will be reconfigured as consumers seek new meaning and a sense of purpose in this radically transformed terrain. Our in-house presentation reveals the behaviour patterns that will change the industry, and is designed to enable brands to build successful brand strategies to navigate the consumer landscape of the next decade.

Top:Unity is Strength by Akinola Davies Jr and Ibrahim Kamara for Kenzo, Nigeria. Photography by Ruth Ossai
Right: The Ten by Virgil Abloh for Nike

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In this presentation we examine:

: Value shifts

People tiring of smartphone narcissism; rising isolationism as Western nations retreat inwards; increasing anxiety about the state of the environment; and a decline in homogenous communities driven by globalisation.

: Future Mindsets

A move from individualism to collective strength; a new kind of masculinity; positive definitions of national identity in emerging markets; and a focus on mental health and resilience driven by the rise of non-medicinal treatments.

: Toolkit

Our skilled strategists will make practical recommendations on how to apply the presentation’s insights to your business. Your team will be able to consider a variety of strategies that your brand can deploy to engage with the consumer of the future.

: Waso by Shiseido and Wieden + Kennedy, Japan. Photography by Viviane Sassen

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 ‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’ 

Maya Draisin, associate publisher and head of marketing, Wired

Our Brand Culture 2020 in-house presentation connects your team with the key rising trends, innovations and value shifts that will shape the workplace in the next decade. Our team of expert researchers and analysts create an interactive environment to help you achieve your desired outcomes.

The presentation can be tailored to suit a range of formats. Perhaps you want to have a workshop to explore a new product concept, or you have an event that requires a thought-leading keynote? Our in-house presentation can inspire ideas and provide a practical guide to strategies that will pay off in the years to come.

For more information, or to book this presentation for your own business or event, please complete your details on the following Book Now contact form.

Please fill the form below and a member of our team will be in touch.

Speakers

Chris Sanderson, Co-Founder, The Future Laboratory

Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.

Hannah Robinson, Art Director, LS:N Global

Hannah joined The Future Laboratory in 2010, and in her current role leads a team of visual researchers, analysts and video journalists in identifying and visually communicating key shifts that will affect the look and feel of the lifestyle industries. Hannah’s expertise lies in the development of design trends and she is responsible for leading visual content for biannual Trend Briefing topics and Futures Forums, as well as creating presentations for global brands including Chanel, Selfridges and LVMH.

Trevor Hardy, CEO, The Future Laboratory

Trevor joined The Future Laboratory as CEO in 2014. He is responsible for the overall growth of the business: diversifying our products and services, expanding the countries in which we operate and creating new partnerships. He is creative, entrepreneurial with a strong commercial focus and has always been passionate about helping brands prepare for what is next.

Philippa Wagner, Strategic Insight Director, The Future Laboratory

By anticipating macro-cultural changes, Philippa defines what trends and cultural behaviour shifts will mean for brands to create future-focused innovation for future growth. With a master’s degree from The Royal College of Art and a design and fashion futures background, over the past 20 years she has helped shaped the future of brands across the beauty, automotive, technology and apparel sectors, and helped shape their brand futures through the language of trends. She is also senior visiting lecturer at Central Saint Martins on the Material Futures MA course as well as a regular contributor to Viewpoint magazine.

Tom Savigar, Senior Partner, The Future Laboratory

Tom has guided many of The Future Laboratory’s clients through some of the most challenging market shifts and global recessions of the past 10 years. With a much-expanded team, and offices in the US and Australia, he continues to do this, working with clients as diverse as Absolut, Cadillac, The Body Shop, Lamborghini, HSBC, Courvoisier, UBS, BMW, British Gas and Marks & Spencer.

Ruth Marshall-Johnson, Foresight Director, The Future Laboratory

Ruth Marshall-Johnson is a trends industry specialist with experience in translating cultural and consumer research into highly effective strategy for leading brands and organisations. Ruth specialises in identifying and explaining the relationship between cultural development and consumer behaviour and brings this practice to her work as a start-up mentor, guest lecturer at Central Saint Martins and the London College of Communication and speaker at international seminars.

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