As we head towards the 2020s, the rapid pace of technological, demographic and environmental change is driving a global existential crisis. Fears concerning changes in the world of work, access to resources and the health of the planet mean that the future is a deeply uncertain place.
Traditional institutions will fall out of favour, new communities will be forged and the notion of the self will be reconfigured as consumers seek new meaning and a sense of purpose in this radically transformed terrain. Our in-house presentation reveals the behaviour patterns that will change the industry, and is designed to enable brands to build successful brand strategies to navigate the consumer landscape of the next decade.
Top:Unity is Strength by Akinola Davies Jr and Ibrahim Kamara for Kenzo, Nigeria. Photography by Ruth Ossai
Right: The Ten by Virgil Abloh for Nike
: Value shifts
People tiring of smartphone narcissism; rising isolationism as Western nations retreat inwards; increasing anxiety about the state of the environment; and a decline in homogenous communities driven by globalisation.
: Future Mindsets
A move from individualism to collective strength; a new kind of masculinity; positive definitions of national identity in emerging markets; and a focus on mental health and resilience driven by the rise of non-medicinal treatments.
Our skilled strategists will make practical recommendations on how to apply the presentation’s insights to your business. Your team will be able to consider a variety of strategies that your brand can deploy to engage with the consumer of the future.
: Waso by Shiseido and Wieden + Kennedy, Japan. Photography by Viviane Sassen
‘The Future Laboratory’s presentation did exactly what we wanted it to – offer a glimpse of even further ahead in a compelling and engaging way to prepare for what brands need next’
Maya Draisin, associate publisher and head of marketing, Wired
Our Brand Culture 2020 in-house presentation connects your team with the key rising trends, innovations and value shifts that will shape the workplace in the next decade. Our team of expert researchers and analysts create an interactive environment to help you achieve your desired outcomes.
The presentation can be tailored to suit a range of formats. Perhaps you want to have a workshop to explore a new product concept, or you have an event that requires a thought-leading keynote? Our in-house presentation can inspire ideas and provide a practical guide to strategies that will pay off in the years to come.
For more information, or to book this presentation for your own business or event, please complete your details on the following Book Now contact form.