Luxury States

New Codes of Luxury Report

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An essential tool, the Five Luxury States define people’s emotional and psychological journeys through the luxury sector, giving rise to a new set of Codes defining the future language of luxury

These Five Luxury States are part of The Future Laboratory’s proprietary strategic framework examining people’s emotional and psychological journeys through the luxury sector.

From these Luxury States emerges a new set of Luxury Codes, designed to help your business become fluent in the future language of luxury.

The Future Laboratory has partnered with the World Luxury Chamber of Commerce to offer members a free copy of this report. You can download the report by filling out the form below.

Goldwin Spring Summer 2024 collection, Japan-2-1

New Frontiers by Neiman Marcus. Photography by Arnaud Lajeunie, US-1

What’s inside the report?

The Future Laboratory’s Five States of Luxury framework gives businesses a unique tool to understand the behaviours and action responses to meet luxurians’ future needs now.

Luxury States: New Codes of Luxury

Understanding the fluctuating expectations of their audiences has been a pursuit of luxury organisations for decades.

: State One : Acquisition
: State Two : Discernment
: State Three : Emotion
: State Four : Responsibility
: State Five : Elevation

Foresight

We examine speculative future scenarios 5–10 years in the future. They point to opportunities arising from new directions, divergence and developments

: 360-degree Culture

: Exploration Brands

: Future Architects

: Co-lab

: Brands Responsible, with Attitude

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This report is based on research from our Luxury Sector on The Future Laboratory's trends intelligence and consumer foresight platform, LS:N Global.

The Future Laboratory has partnered with the World Luxury Chamber of Commerce to offer members a free copy of this report. You can download the report by filling out the form opposite.

*This is a downloadable PDF report. Please consider the environment before printing.

Luxury States: New Codes of Luxury Report

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Luxury States

New Codes of Luxury Report

What’s inside the report?

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