The Future Laboratory's co-founder Martin Raymond delves into the origin of trends, the patterns of change and how these have been accelerated by a new Covid-19 world on The New Abnormal podcast
In this episode of The New Abnormal the show’s presenter - award winning business author Sean Pillot de Chenecey - is in conversation with The Future Laboratory’s co-founder Martin Raymond. Author of The Tomorrow People and The Trend Forecaster's Handbook, Raymond offers insight into the process of a strategic forecaster and how The Future Laboratory has adapted to the current climate, working through Covid-19.
Before Covid-19 hit, we were witnessing the beginning of the Transformative Twenties and its effect on branding, experience and consumer behaviour. The Future Laboratory had strategically forecast the rise of Enlightened States, a focus on Health & Wellness, the death of purpose, and a culture of resilience. As a result of the outbreak, we have seen these trends accelerate, opening up vast new possibilities. Now is the chance to be resilient and transform.
The researchers discuss the future of purpose, technology, politics and even the Overton Window. And if you don’t know what that is, please do listen and let them enlighten you.
The Future Laboratory specialises in making a better future happen for businesses through our proprietary trends intelligence and strategic research. We aim to give our clients a glimpse of the future long before the rest of the world discovers it.