The Future Laboratory Blog
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Futures Understanding your Future Consumer Futures Generation Alpha 2030 Brand The Rise of the Expert Influencer Food Bacardi Cocktail Trends 2026 Sector - Luxury Together Group and The Future Laboratory: Defining the New Codes of LuxuryWhy the internet is a reflection of our humanity
We spoke with Andrés Colmenares, co-founder of Internet Age Media, about what to look forward to at the forthcoming IAM Weekend 18. What is IAM Weekend and how has it changed over the past couple of ...
Why marketers need to take VR more seriously
We spoke with Anita Fontaine and Geoffrey Lillemon, creative directors of Wieden + Kennedy Amsterdam’s Department of New Realities, who are blending speculative fiction with virtual reality (VR) and ...
Is feminism fit for the future?
Could brands and business take a more direct role in helping women to define feminism for themselves? Last year, the Merriam Webster dictionary named ‘feminism’ as its word of the year, after ...
Trend Briefing 2018: The Moral Uprising
We are living in a time of upheaval where we question everything from who our moral leaders are to how much we should let technology rule society. At our Trend Briefing 2018, we examined three ...
Branded Cities - Can we avoid an urban dystopia?
The Future of the Workplace
We created a Foresight Report for design and architecture practise MoreySmith, to help them further understand the psychology of the future workforce and emphasise the importance of workplace design. ...
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