: How do you see the world of trends and strategic foresight transforming over the next 3–5 years?
The discipline of strategic foresight is being taken a lot more seriously by brands and institutions as a key tool to navigate turbulent times, so I only see it growing, and hopefully it will become more diverse to include a wider range of researchers, voices and approaches.
: What is your favourite way to unwind?
I have two extremes. I’m either lunging in a park at a fitness bootcamp or on the sofa watching RuPaul’s Drag Race.
: Your go-to working snack and after-work tipple?
Chocolate rice cakes/Margarita(s)
: What was your Plan B career?
A scientist, a fashion designer or, in a fantasy world, a backing dancer.
: What trend are you most excited about for the year ahead?
I’m not sure if excited is the right word. We are at such a turbulent and pivotal moment in society that I’m optimistic and keeping a close eye on how brands will rapidly innovate to respond to the economic, social and sustainability crisis we are all experiencing.
Our forthcoming food and drink macrotrend unpacks how the cost of living crisis will affect our culinary choices and drive sustainable innovation by being more resourceful, so I’m looking forward to seeing how this will also evolve at a wider societal level.
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