Future Forecast 2023 : Youth

sector - youth
type - future forecast 2023
Future Forecast 2023
Youth culture is no longer just about young people. Youth culture has entered its flat age. It is lateral, not vertical. It’s based on values not demographics – a state of mind not an age.

Zalphas are wise beyond their years, so brand communications must reflect this, championing their awareness and maturity. For aesthetic directions, think future-facing, high-shine surfaces and kaleidoscopic colours that are more in step with their attitudes. There is also an opportunity to help Generations Z and Alpha navigate and shape the future of work and yet-to-exist job roles. 

In our new Future Forecast 2023 report and webinar collection, we explore five trends from the Youth sector:

1. Flat Agers

2. Zeducation

3. Zalpha Playscapes

4. Sports Rebranded

5. Gen Z Parents

Alongside a Viewpoint from co- founder of modern African lifestyle platform Dola, Yannick Do, unpacking the vast opportunities for brands to connect with the world’s youngest continent.


Published by:

19 December 2022

Author: The Future Laboratory

Image: The Feel Good Marketplace by Woo, UK



Want to learn more?
Access the Future Forecast 2023 webinar today

In our new Future Forecast webinar, we explore how businesses can navigate the turmoil and discover unexpected areas of growth. 

Tune in today to hear The Future Laboratory's co-founder and editor-in-chief Martin Raymond break down the 50 cross-sector consumer trends and innovations that will define the next 12 months.

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