In 2023, the beauty sector will simultaneously embrace hyperphysical experience and the growing potential of digital and dual-reality identities.
From multi-sensorial product experiences to phygital products that ease the transition between real-world and digital representation, these are key sectors in which to innovate.
Beauty brands will embrace their roles as guardians of nature, turning to lab-grown natural ingredients in a move towards The New Clean. Scientific innovations will also drive forward the longevity market as consumers become more enthralled not just by looking better but also by living better – for longer.
Alongside a Viewpoint with luxury veterans Enrico Pietra and Rodrigo Caula, co-founders of Aeir, who are building the future of fragrance – with a little help from NASA technology.DISCOVER THE FUTURE OF BEAUTY
Want to learn more? Access the Future Forecast 2023 webinar today
In our new Future Forecast webinar, we explore how businesses can navigate the turmoil and discover unexpected areas of growth.
Tune in today to hear The Future Laboratory's co-founder and editor-in-chief Martin Raymond break down the 50 cross-sector consumer trends and innovations that will define the next 12 months.
