These challengers are locally produced and rooted in culture, leading existing brands to re-assess their Eurocentric approach to heritage. At the same time, the ready-to-drink (RTD) and no- and low-alcohol markets continue to grow, appealing to younger generations who wish to moderate their alcohol intake. In turn, the wine sector – rooted in heritage – is rethinking its appeal for younger markets with new branding and packaging innovations.
In our new Future Forecast 2023 report and webinar collection, we explore five trends from the Drink sector:
Alongside a Viewpoint from New York-based entrepreneur Jonah Reider, who is taking on the energy drinks market with Pzaz, an innovative on-the-go energy mist targeting the Gen Z consumer.
30 December 2022
Author: The Future Laboratory
Image: Poytonic. Branding by KR8 bureau Vienna, Clemens Schneider, Austria
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