Future Forecast 2023 : Drink

sector - food & drink
type - future forecast 2023
Future Forecast 2023
In 2023, the beverage industry will increasingly see a wave of decolonisation, with new spirits brands emerging from regions like Africa and countries like Mexico.

These challengers are locally produced and rooted in culture, leading existing brands to re-assess their Eurocentric approach to heritage. At the same time, the ready-to-drink (RTD) and no- and low-alcohol markets continue to grow, appealing to younger generations who wish to moderate their alcohol intake. In turn, the wine sector – rooted in heritage – is rethinking its appeal for younger markets with new branding and packaging innovations.

In our new Future Forecast 2023 report and webinar collection, we explore five trends from the Drink sector:

1. Cultural Challengers

2. Digital Drinks

3. Vintage Fun

4. Moderate Measures

5. Breaking Taboos

Alongside a Viewpoint from New York-based entrepreneur Jonah Reider, who is taking on the energy drinks market with Pzaz, an innovative on-the-go energy mist targeting the Gen Z consumer.


Published by:

30 December 2022

Author: The Future Laboratory

Image: Poytonic. Branding by KR8 bureau Vienna, Clemens Schneider, Austria



Want to learn more?
Access the Future Forecast 2023 webinar today

In our new Future Forecast webinar, we explore how businesses can navigate the turmoil and discover unexpected areas of growth. 

Tune in today to hear The Future Laboratory's co-founder and editor-in-chief Martin Raymond break down the 50 cross-sector consumer trends and innovations that will define the next 12 months.

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