Future Forecast 2027
Unpacking the 50 trends set to define the year ahead.
Free Webinar - 3 December 2:00pm - 2:30pm GMT
Chanel & Shanghai Power Station of Art's Espace Gabrielle Chanel, China
In 2026, culture sought sanctuary in the past. Feeds filled with 2016 throwbacks and dumbphones became objects of desire. Many sought to unplug through digital detoxes.
And what did we create that was new? Sameness. AI flooded our feeds with content that looked, sounded and felt the same. Homogeneity became the default.
Yet flatness has a breaking point. In 2027, difference becomes the new currency. Consumers will seek out the niche, the handmade and the hard to replicate. When anything can be synthesised, value shifts to what can be proven: the human hand, the lived experience, the imperfect and the real.
This free webinar unpacks the latest trends across 10 sectors from our upcoming report, Future Forecast 2027.