Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities
Our Gen X: Now and Next 2024–2025 report takes an in-depth look at key generational demographics and their evolving attitudes to technology, work, finance, education, sustainability, and health and wellness over the next 3–5 years.
The Future Laboratory offers a unique blend of trend forecasting, consumer insight, foresight, brand strategy and innovation, we inspire and future-proof organisations.
Book a meeting with the team to find out more.
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Millennials Now and Next
The first generation to use the internet as children are hitting their prime earning years
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Generations Now and Next
Uncover what unites and divides consumers across generations
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Boomers Now and Next
By 2030 Boomers will all have reached the average Western retirement age of 65
