Australia Trend Briefing 2022

Macrotrend Report

Overview

Two years on and the coronavirus pandemic continues to impact on consumers’ lives on a global scale. As business professionals and as private citizens, we’re having to rethink and rebuild everything we once knew and took for granted – from how we live and work, to how we perceive ourselves

Our Australia Trend Briefing report shows you how to navigate the inter-Covid era and beyond with two new mind-expanding macrotrends.

Covid-19 has been a global accelerator – in systems, networks and technologies; bio-vaccines have been brought to market in record time; an online-first approach to how we shop, work, play and do business that should have taken five years has been done in weeks.

Celebrating this hyper-accelerated push into tomorrow our global teams take you on a ride through the decentralised city; the deepening of our digital selves; the rise and shine of campus corporations; the growth of federated super-regions, and the evolution of the structure and role of brands.

Download the two-part macrotrend report below.

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: Leeza Pritychenko for The Future Laboratory. Design by Nikita Iziev, sound by Angus Kemp
: Arctic Monkeys Artefacts 4020 by Anthony Authié and Supertoys Supertoys, Europe

Equilibrium Cities

How will post-pandemic environments be reimagined?

The pandemic has sapped the energy of urban life. Revealing stark inequalities between global citizens, Covid-19 is exposing issues with urban safety, public services and access to green spaces in our cities. This demands new and urgent approaches to how our streets and spaces are used, alongside a reframing of who and what are the priorities of our future city. In the 2020s, we anticipate the rise of Equilibrium Cities.

This trend tracks how our built environments are becoming healthier, inclusive and more responsive. As we move through The Transformative Twenties, data-first digital systems will enable people to shape and experience their cities remotely, possibly even in alternative realms. 

In the Equilibrium Cities report we reveal trends such as:

: Blended Cultural Realms
: Salubrious Streets
: Intersectional Developments
: Well-frastructure
: City Super-networks
: Digital Domains

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Elastic Brands

How quickly can your brand respond, recalibrate and adapt?

Forget advertising campaigns and branded content. As the power dynamic shifts between brands and consumers, all eyes are on the inner workings of your business – and how seamlessly it can respond, recalibrate and adapt. Moving beyond reactionary thinking, this is a chance for brands to pilot a truly transformative future for business.

In this report, we examine how as the power dynamic shifts between brands and consumers, all eyes are on the inner workings of businesses, and how seamlessly they can respond and recalibrate. In order to survive the economic tumult, Elastic Brands must move beyond reaction and instead take a kinetic approach to their business models, from everyday operations to their supply chains and workforce.

In the Elastic Brands report we reveal trends such as:

: Symbiosis Strategies
: Conscious Recalibration
: Flux Capital
: Intangibrands
: Chief Disaster Officers
: Dynamic Democracy

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Download the reports

You can purchase each of our macrotrend PDF reports separately, or download The Great Acceleration full Macrotend Collection, which contains both PDF reports.

To purchase the reports separately, please select your report from the drop-down menu and click add to cart.

If you are a LS:N Global member, you can also access this report for free on LS:N Gl obal here.

*This is a downloadable PDF report. Please consider the environment before printing.

Full collection ($468):

Macrotrends Collection:

Sold separately ($280):

Australia Presentations Tour

For 2022, we will be touring Australia offering companies and organisations the unique opportunity to experience The Future Laboratory's perceptive analysis of future trends, future markets and future consumers through the lens of their own business, consumers and strategic framework.

Our expert team of researchers, analysts, strategists and editors have crafted a selection of forward-looking presentations covering our latest global macrotrend research.

Perhaps you want to equip your team with the latest trends and practical insights, or maybe you are looking for an inspiring keynote to share with your team, department or entire company. Our presentations can be hosted either online or delivered in-house by our world-class presenters.

Browse our selection of trend presentations below and choose which insights you want delivered directly to your company.

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Image credit: Carolina Carballo for The Future Laboratory