Perhaps you want to equip your team with the latest trends and practical insights, or maybe you are looking for an inspiring keynote to share with your team, department or entire company. These presentations can be hosted either online or in-house.
Choose from the Luxury & Hospitality Trends Rising presentation or the Five States of Luxury presentation, sold separately or together as a collection featuring our full annual sector research.
Each presentation includes a free downloadable PDF of the Luxury & Hospitality Futures 2021 report, usually worth £250.
Header and Overview images: Carolina Carballo for The Future Laboratory; Mulberry x Ahluwalia
Understanding the fluctuating and sometimes fickle attitudes and expectations of their audiences has been a pursuit of luxury organisations over several decades. To help chart these shifts, The Future Laboratory’s proprietary Five States of Luxury framework gives businesses a unique tool to understand the behaviours and action responses to meet luxurians’ future needs now.
Explore The Future Laboratory's refreshed and updated proprietary framework examining people’s emotional and psychological journeys through the luxury sector. In this presentation, we cover:
Luxury is used to demonstrate wealth, define social position, visibly separate the buyer from the mass market and identify others from the same group.
Luxury is about using wealth to purchase brands, products and services that enable the buyer to articulate higher levels of discernment and discrimination.
Concerned less with brand and value, luxury is instead measured according to the uniqueness of the experience and the emotional impact delivered.
Luxury is built around the customer focus on a brand’s values as well as its financial or experiential value – with the ethical implications this infers.
Luxury is motivated by a pathological knowledge of a sector or a subject, and the finances, intellectual and spiritual capacity to indulge such passions.
Image credits: Hugo Kreit; Carolina Carballo for The Future Laboratory
One year on from the throes of the pandemic, the luxury and hospitality sector is demonstrating impressive elasticity not only in weathering the global pandemic but also in its response to wider social and cultural happenings, with brands and organisations addressing everything from their histories and internal workings to inclusive marketing and environmental concerns.
In this report we examine the six key trends for luxury in 2021, from anti-ostentation marketing to luxury that combines acquisition with entertainment. Trends include:
To reach consumers experiencing different stages of lockdowns, luxury bands are exploring alternative content marketing opportunities that combine entertainment with expertise and acquisition.
To uphold an aura of exclusivity in the era of luxury omnipresence, some luxury brands are focusing on invitation-only experiences for micro-communities.
Luxury & Hospitality Futures collection:
Trends Rising presentation
+ Five States of Luxury presentation
Trends Rising presentation
Five States of Luxury presentation