Luxury & Hospitality Futures 2021

Virtual and In-house Presentations


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Overview

Our Luxury & Hospitality Futures 2021 presentations are designed for you and your team to engage with the latest trends set to impact the luxury and hospitality sectors over the next 3-5 years.

Perhaps you want to equip your team with the latest trends and practical insights, or maybe you are looking for an inspiring keynote to share with your team, department or entire company. These presentations can be hosted either online or in-house.

Choose from the Luxury & Hospitality Trends Rising presentation or the Five States of Luxury presentation, sold separately or together as a collection featuring our full annual sector research.

Each presentation includes a free downloadable PDF of the Luxury & Hospitality Futures 2021 report, usually worth £250.

Header and Overview images: Carolina Carballo for The Future Laboratory; Mulberry x Ahluwalia


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Five States of Luxury presentation

Understanding the fluctuating and sometimes fickle attitudes and expectations of their audiences has been a pursuit of luxury organisations over several decades. To help chart these shifts, The Future Laboratory’s proprietary Five States of Luxury framework gives businesses a unique tool to understand the behaviours and action responses to meet luxurians’ future needs now.

Explore The Future Laboratory's refreshed and updated proprietary framework examining people’s emotional and psychological journeys through the luxury sector. In this presentation, we cover:

: State 1: Acquisition and Value

Luxury is used to demonstrate wealth, define social position, visibly separate the buyer from the mass market and identify others from the same group.

: State 2: Discernment and Worth

Luxury is about using wealth to purchase brands, products and services that enable the buyer to articulate higher levels of discernment and discrimination.

: State 3: Emotion and Experience

Concerned less with brand and value, luxury is instead measured according to the uniqueness of the experience and the emotional impact delivered.

: State 4: Responsibility and Awareness

Luxury is built around the customer focus on a brand’s values as well as its financial or experiential value – with the ethical implications this infers.

: State 5: Intellectual and Poetic

Luxury is motivated by a pathological knowledge of a sector or a subject, and the finances, intellectual and spiritual capacity to indulge such passions.

Image credits: Hugo Kreit; Carolina Carballo for The Future Laboratory


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Trend Rising presentation

One year on from the throes of the pandemic, the luxury and hospitality sector is demonstrating impressive elasticity not only in weathering the global pandemic but also in its response to wider social and cultural happenings, with brands and organisations addressing everything from their histories and internal workings to inclusive marketing and environmental concerns.

In this report we examine the six key trends for luxury in 2021, from anti-ostentation marketing to luxury that combines acquisition with entertainment. Trends include:

: Luxtainment

To reach consumers experiencing different stages of lockdowns, luxury bands are exploring alternative content marketing opportunities that combine entertainment with expertise and acquisition. 

: Whisper Networks

To uphold an aura of exclusivity in the era of luxury omnipresence, some luxury brands are focusing on invitation-only experiences for micro-communities.

: Anti-ostentation Attitudes

After a year in which the pandemic has amplified global inequalities and conscious consumption and altered luxurians’ behaviour, more considerate approaches to luxury marketing are emerging online.

Image credits: Carolina Carballo for The Future Laboratory, Adidas x Allbirds.


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Book our presentations

You can enquire about each of our Luxury & Hospitality Futures 2021 presentations separately, or get access to the full presentation collection, which includes Trends Rising and the Five States of Luxury.

Each online or in-house presentation includes a free downloadable PDF of the Luxury & Hospitality Futures 2021 report, usually worth £250.
 

Luxury & Hospitality Futures collection:  

Trends Rising presentation 
+ Five States of Luxury presentation

Sold separately:

Trends Rising presentation
Five States of Luxury presentation

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Looking for something more bespoke?

Our bespoke presentations enable you to experience our research through the lens of your own business. We can create or tailor our research to suit the needs of your business.
 
These presentations feature new research carried out by our foresight and strategy experts. These presentations include stakeholder and expert interviews that dig a little deeper to create something unique to your brand.

We also offer a live Q&A option for you to interact with our expert presenters and ask them questions.

Get in touch below to find out more about the customised prices.

Image credit: Carolina Carballo for The Future Laboratory
 

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