Trend Briefing : Welcome to the Synthocene Era

26 September 2024, BAFTA 195 Piccadilly

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Today, the term ‘intelligence’ frequently comes with the prefix ‘artificial’. But, as humans harness a number of advancing technologies – from AI to quantum computing to biotech and genetic engineering – what are the prospects for human intelligence in 2025 and beyond? And what does this mean for the way individuals think, behave, work and live?

In this new synthetic age, we define the Expanded Human, not only looking at how our intelligence will be shaped by a plethora of new technologies, but also how we will interact with and benefit from them.  

Join us for a day of lighthouse ideas, compelling lifestyle sector directions and expert panel discussions – matched with Future:Poll insights and crucial strategic directions for your brand and business.  

Accompany us on this strategic foresight journey as we explore the stuff our synthetic dreams are made of.

Images: AI Imagery by The Future Laboratory, UK


Why join?

Join us on 26 September 2024 as our analysts and strategists explain, explore and unpack key trends for the years ahead. 

Purchasing a ticket to this event grants you access to:  

  • A full run-down of our new macrotrend, plus extra insights only available on the day
  • A complimentary copy of the full report launching after the event (worth £450)

  • A six-month free trial of The Future Laboratory Community (worth £225)  

  • A dedicated networking space to connect with fellow attendees ahead of the event

  • Interactive and discursive opportunities with our experts 
  • A packed day of talks, panel discussions, expert insights and proprietary stats 
  • A delicious lunch and the chance to meet our experts, chat in-person and network with other attendees and LS:N Global members


‘Above all, this macrotrend is about the growing need to acknowledge our synthesised future, as we currently negotiate the terms of our inevitable partnership with AI. It is a possible future that is supercharged, not enslaved, by tech. And as technology will become more human than ever before, it will force us to pierce our fear bubbles and explore what our human premium will be’

Fiona Harkin, director of foresight, The Future Laboratory 

We prefer to call this our protopian future – and we’re already exploring many aspects on our LS:N Global platform, across food and drink, design, health, beauty and wellness, and luxury – as well as in the Strategy and Applied Foresight work we are undertaking for The Future Laboratory’s clients. 

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Book tickets

Secure your place now to our most anticipated event of the year.  

This physical event will take place from 10:00am to 5:00pm BST at the BAFTA 195 Piccadilly. Join us for a global overview of our new macrotrend, and exposure to the minds and experts behind our research. 


And while you wait for September to come around, why not check out some of the highlights from our latest Trend Briefing physical event at the Royal Academy of Arts? Discover the highlights here. 

Book Tickets

Innovator Rate £540 (ends 26 July)
Early Adopter Rate £600



Members of our trends intelligence and consumer foresight platform, LS:N Global, can find their exclusive 15% discount code here.


BAFTA 195 Piccadilly

Situated in the heart of London’s West End, BAFTA 195 Piccadilly is the home of BAFTA worldwide, an award-winning members club for the film and television arts community, screening space and events hub.

BAFTA 195 Piccadilly
195 Piccadilly, St James’s, London W1J 9LN



Register your interest