Trend Briefing : Welcome to the Synthocene Era

26 September 2024, BAFTA 195 Piccadilly


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Overview

Today, the term ‘intelligence’ frequently comes with the prefix ‘artificial’. But, as humans harness a number of advancing technologies – from AI to quantum computing to biotech and genetic engineering – what are the prospects for human intelligence in 2025 and beyond? And what does this mean for the way individuals think, behave, work and live?

In this new synthetic age, we define the Expanded Human, not only looking at how our intelligence will be shaped by a plethora of new technologies, but also how we will interact with and benefit from them.  

Join us for a day of lighthouse ideas, compelling lifestyle sector directions and expert panel discussions – matched with Future:Poll insights and crucial strategic directions for your brand and business.  

Accompany us on this strategic foresight journey as we explore the stuff our synthetic dreams are made of.

Images: AI Imagery by The Future Laboratory, UK


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Why join?

Join us on 26 September 2024 as our analysts and strategists explain, explore and unpack key trends for the years ahead. 

Purchasing a ticket to this event grants you access to:  

  • A full run-down of our new macrotrend, plus extra insights only available on the day
      
  • A complimentary copy of the full report launching after the event (worth £450)

  • A six-month free trial of The Future Laboratory Community (worth £225)  

  • A dedicated networking space to connect with fellow attendees ahead of the event

  • Interactive and discursive opportunities with our experts 
  • A packed day of talks, panel discussions, expert insights and proprietary stats 
  • A delicious lunch and the chance to meet our experts, chat in-person and network with other attendees and LS:N Global members
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Agenda

‘Above all, this macrotrend is about the growing need to acknowledge our synthesised future, as we currently negotiate the terms of our inevitable partnership with AI. It is a possible future that is supercharged, not enslaved, by tech. And as technology will become more human than ever before, it will force us to pierce our fear bubbles and explore what our human premium will be’

Fiona Harkin, director of foresight, The Future Laboratory 

We prefer to call this our protopian future – and we’re already exploring many aspects on our LS:N Global platform, across food and drink, design, health, beauty and wellness, and luxury – as well as in the Strategy and Applied Foresight work we are undertaking for The Future Laboratory’s clients. 

 
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Book tickets

Secure your place now to our most anticipated event of the year.  

This physical event will take place from 10:00am to 5:00pm BST at the BAFTA 195 Piccadilly. Join us for a global overview of our new macrotrend, and exposure to the minds and experts behind our research. 

 

And while you wait for September to come around, why not check out some of the highlights from our latest Trend Briefing physical event at the Royal Academy of Arts? Discover the highlights here. 

Book Tickets

Innovator Rate £540 (ends 26 July)
Early Adopter Rate £600

 

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Members of our trends intelligence and consumer foresight platform, LS:N Global, can find their exclusive 15% discount code here.

Speakers confirmed so far

Christopher Sanderson
co-founder

Christopher is co-founder of The Future Laboratory, where he is responsible for delivering the company‘s extensive global roster of conferences, media events and Trend Briefings, which he presents in London, New York, Sydney, Melbourne and around the world. Clients who have booked one of his inspirational keynotes include luxury group Kering, the European Travel Commission, Retail Week, Selfridges, Marks & Spencer, Chanel, Harrods, Aldo, H&M, General Motors, BBDO, Design Hotels, Condé Nast Media and Omnicom.

Martin Raymond
co-founder

Martin is co-founder of The Future Laboratory and editor-in-chief of LS:N Global. Martin is a well-known trend guru, having written several best-selling books on trend forecasting, including The Trend Forecaster’s Handbook and The Tomorrow People. Martin contributes regularly as an expert on trends and business for the BBC, Channel 4 and ITV.

Fiona Harkin
director of foresight

Fiona joined The Future Laboratory in 2022, having spent 20 years working in leading forecasting and insight agencies as a content director and a journalist, delivering strategic foresight and creative content to forward-thinking businesses. Fiona brings considerable cross-sector expertise to her role leading the LS:N Global site, ranging from the digital commerce and tech sectors to the fashion and media industries.

Olivia Houghton
deputy creative foresight editor

Olivia joined The Future Laboratory as a junior researcher in early 2018. Now, as deputy creative foresight editor, she is responsible for leading the creative development of LS:N Global. Her role is to ensure the platform’s written and visual content sets new standards for digital communication. Contributing regularly to publications including Vogue and the Financial Times, as well as to industry events such as Cosmetics Business Live, Olivia is known as The Future Laboratory’s go-to expert for consumer trends in beauty, health and wellness.

Dan Hastings-Narayanin
deputy foresight editor

Dan joined The Future Laboratory in 2023 as deputy foresight editor of LS:N Global. An avid reader and writer, he has previously collaborated with over 20 magazines and news outlets worldwide and received a #30toWatch Young Journalist Award in 2021 by MHP Mischief. Obsessed with TikTok, Gen Z slang and Black Twitter, Dan leads The Future Laboratory’s research on youth and pop culture.

Rachele Simms
director of strategy and planning

Rachele plays a pivotal role in nurturing the Strategy team and developing the quality of our strategic thinking. With nearly 15 years of experience, she combines her creative background and strong commercial acumen to define and realise future strategies for brands such as Shiseido, lululemon, Jameson and The Chalhoub Group.

Alex Hawkins
director of strategic foresight

Alex first joined The Future Laboratory in 2018, bringing his editorial, research and strategy experience to its trends intelligence platform LS:N Global. In addition to his foresight work, he has a decade of experience writing for leading publications with a focus on culture, design and lifestyle – including co-authoring Soho House’s best-selling book Morning, Noon, Night. He returned to The Future Laboratory in 2023 to lead the strategic foresight division, overseeing bespoke foresight reports and presentations for clients.

Venue

BAFTA 195 Piccadilly

Situated in the heart of London’s West End, BAFTA 195 Piccadilly is the home of BAFTA worldwide, an award-winning members club for the film and television arts community, screening space and events hub.


Address:
BAFTA 195 Piccadilly
195 Piccadilly, St James’s, London W1J 9LN

 

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