Trend Briefing 2021

The Great Acceleration

Online Event – 25 March



The world is burning. We have to move with speed and at scale to rethink and rebuild everything we once knew and took for granted – from how we live and work, to how we perceive ourselves. At Trend Briefing 2021, we will show you how to navigate the inter-Covid era and beyond with three new mind-expanding macrotrends

Covid-19 has been a global accelerator – in systems, networks and technologies; bio-vaccines have been brought to market in record time; the UK’s NHS went through a decade of change in a week; an online-first approach to how we shop, work, play and do business that should have taken five years has been done in weeks. 

Celebrating this hyper-accelerated push into tomorrow our global teams take you on a ride through the decentralised city; the deepening of our digital selves; the rise and shine of campus corporations; the growth of federated super-regions, and the emerging power of the super-charged sub-culture alternet. 

: Leeza Pritychenko for The Future Laboratory. Design by Nikita Iziev, sound by Angus Kemp
: Arctic Monkeys Artefacts 4020 by Anthony Authié and Supertoys Supertoys, Europe

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Why Attend?

‘We’ve spent our time fretting about the New Normal, when we should be talking about the New Extra-ordinary! The pandemic has precipitated scientific advancement, championed innovation and ushered in a new age of collaboration, challenge and accelerated change’

Martin Raymond, The Future Laboratory co-founder 

It has also fast-forwarded our understanding of how we define work, measure productivity, even articulate purpose. Science, technology and the push to virtual has also come to the fore and the pendulum is now swinging away from ‘fake’ and ‘fabricated’ and back to hard data, hard facts, and a belief in experts and scientists once more.

Against this backdrop, we will present three new macrotrends:

: Alternet Economies

Decentralised digital capitalism is rebuilding the internet from the ground up, with subcultures and micro-communities reclaiming their social and cultural capital to power alternative economies, currencies and modes of commerce. Discover how this version of cyberspace is creating a fluctuating landscape for brands.

: Equilibrium Cities

Cities are facing their biggest shake-up in recent history, as consumer behaviour forces today’s hubs of governance, business, culture and innovation towards de-growth and deceleration. Join us as we examine the retro-future ways of living that will bring more autonomy, flexibility and equity to tomorrow’s cities.

: Elastic Brands

As the effects of the pandemic and global recession take root, brands are breaking out of survival mode, becoming elastic entities with the ability to expand, contract and reshape at will. Find out how your brand can move beyond reactive thinking to embark on this journey of continual regeneration.

: Memory Palace by Es Devlin, Pitzhanger
: Visuals by Audrey Large, Dutch Invertuals, Eindhoven


The Alternet Economies, Equilibrium Cities and Elastic Brands come together in a stimulating afternoon of ideas and strategy

Our UK Trend Briefing 2021 cuts across broad research areas and examines data and global case studies in detail, providing a unique picture of tomorrow’s growth opportunities. Join us at 3:00pm - 5:30pm GMT for a series of inspiring video presentations and live Q&A sessions.



: EBIOS by Interstellar Lab




Book your ticket now

You can now book tickets to our online event.

Purchase a ticket to the event separately, or as part of our new Trend Briefing 2021 collection which also includes The Great Acceleration macrotrend collection PDF report (worth £350), which you'll receive one day after the event.

Members of LS:N Global get discounted access to this event. Please contact your account manager at to receive your discount code. Members can also access the new report on LS:N Global.

Online Event
Event ticket only (£250)


UK Trend Briefing 2021 Collection
Report + Event ticket (£400)


Download the Trend Briefing 2021 Online Event Agenda


Chris Sanderson

Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.

Martin Raymond

Martin is editor-in-chief of Viewpoint magazine as well as LS:N Global, the online lifestyle news and consumer insight portal. Having written several books on trend forecasting, including The Trend Forecaster’s Handbook and The Tomorrow People, Martin contributes regularly as an expert on trends and business for the BBC, Channel 4 and ITV.

Kathryn Bishop
foresight editor

Kathryn joined LS:N Global in the spring of 2018 as its deputy editor of content, having originally worked as a senior writer within The Future Laboratory’s strategy team. With a background as a writer, editor and consultant in the luxury sector – specifically fine jewellery and watches – Kathryn is our resident luxury specialist. She also works on LS:N’s fashion content and leads its Opinion section, commissioning both internal and external viewpoints. 

Victoria Buchanan
futures director

Victoria specialises in future thinking and consumer research. She uses her creativity and strategic thinking to develop bespoke foresight projects for leading brands, such as L’Oréal, Spotify and Google, so that they can prepare their businesses for the future. She also regularly contributes to industry

Holly Friend
senior foresight writer

As Generation Z expert at The Future Laboratory, Holly's work shapes trends intelligence platform LS:N Global, including micro and macro trend reports, renowned Trend Briefing events and Futures Forums. Joining the team in 2016, Holly also helps clients, from Spotify to Vans, harness youth culture trends, as well as presenting insight-packed keynotes.

Alexander Hawkins
senior foresight writer

Alex joined LS:N Global in 2018 and works across the website, specialising in researching and writing trends and consumer insight. In addition to leading our food and drink and retail content, he has a particular interest in design, media and health and wellness. Before joining The Future Laboratory, he worked at Soho House and It’s Nice That.

Rachele Simms
head of strategy

Rachele plays a pivotal role in nurturing the Strategy team and developing the quality of our strategic thinking. With nearly 15 years of experience, she combines her creative background and strong commercial acumen to define and realise future strategies for brands such as Shiseido, lululemon, Jameson and The Chalhoub Group.

Louise French
brand and innovation strategist

Louise is a creative brand strategist with 10 years’ agency experience working with a broad spectrum of clients, particularly focused on FMCG. With her creative background she uses design thinking and a collaborative approach to develop simple and innovative solutions, and identify and implement tangible outputs for brand activations, innovation programmes and strategic foresight frameworks.

Rachael Stott
futures analyst

Rachael joined The Future Laboratory in 2014, and is responsible for leading research to identify and visually communicate global cultural trends across the lifestyle sectors. With a personal interest in conscious business, Rachael’s strength lies in translating our strategic foresight into creative visual outputs to help inspire clients to apply this thinking.