Australia Trend Briefing 2022

The Great Acceleration

24 February


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Overview

Two years on and the coronavirus pandemic continues to impact on consumers’ lives on a global scale. As business professionals and as private citizens, we’re having to rethink and rebuild everything we once knew and took for granted – from how we live and work, to how we perceive ourselves. At our Australia Trend Briefing 2022 event, we will show you how to navigate the inter-Covid era and beyond with two new mind-expanding macrotrends

Covid-19 has been a global accelerator – in systems, networks and technologies; bio-vaccines have been brought to market in record time; an online-first approach to how we shop, work, play and do business that should have taken five years has been done in weeks. 

Celebrating this hyper-accelerated push into tomorrow our global teams take you on a ride through the decentralised city; the deepening of our digital selves; the rise and shine of campus corporations; the growth of federated super-regions, and the evolution of the structure and role of brands.

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: Leeza Pritychenko for The Future Laboratory. Design by Nikita Iziev, sound by Angus Kemp
: Arctic Monkeys Artefacts 4020 by Anthony Authié and Supertoys Supertoys, Europe

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Why Attend?

‘We’ve spent our time fretting about the New Normal, when we should be talking about the New Extra-ordinary! The pandemic has precipitated scientific advancement, championed innovation and ushered in a new age of collaboration, challenge and accelerated change’

Martin Raymond, The Future Laboratory co-founder 

It has also fast-forwarded our understanding of how we define work, measure productivity, even articulate purpose. Science, technology and the push to virtual has also come to the fore and the pendulum is now swinging away from ‘fake’ and ‘fabricated’ and back to hard data, hard facts, and a belief in experts and scientists once more.

Against this backdrop, we will present two new macrotrends:

: Equilibrium Cities

Cities are facing their biggest shake-up in recent history, as consumer behaviour forces today’s hubs of governance, business, culture and innovation towards de-growth and deceleration. Join us as we examine the retro-future ways of living that will bring more autonomy, flexibility and equity to tomorrow’s cities.

: Elastic Brands

As the effects of the pandemic and global recession take root, brands are breaking out of survival mode, becoming elastic entities with the ability to expand, contract and reshape at will. Find out how your brand can move beyond reactive thinking to embark on this journey of continual regeneration.


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: Memory Palace by Es Devlin, Pitzhanger
: Visuals by Audrey Large, Dutch Invertuals, Eindhoven

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Fill in the form below to register your interest in our Australia Trend Briefing event

Our Australia Trend Briefing 2022 cuts across broad research areas and examines data and global case studies in detail, providing a unique picture of tomorrow’s growth opportunities. Please let us know your preferences for an online event or physical event hosted in Melbourne, both taking place on 24 February.

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: EBIOS by Interstellar Lab

 

 

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Speakers

Rosanna Iacono
Rosanna Iacono
Managing Partner and Co-founder,
The Growth Activists

Rosanna is a business leader with 25 years experience working with some of the world’s leading brands. Her career includes 16 years internationally with Nike where she led and launched new business units including Nike Sportswear apparel (now a multi-billion dollar business unit), and Levi’s where she was the Brand Director for Europe, Middle East and Africa, and the Global Brand Director for the Premium division. Rosanna has also held C-suite roles in Australia delivering exits for Private Equity-owned businesses like Sheridan and Jurlique. Rosanna is the Managing Partner and Co-Founder of strategy consultancy The Growth Activists, where she specialises in Growth, Brand, Innovation and ESG Transformation strategy. Rosanna is also a B Corp-trained B Consultant supporting businesses to attain certification. She is also the Chair of foster agency Stretch-A-Family, and is a passionate children’s rights and conscious capitalism advocate. 

Chris Sanderson
Chris Sanderson
Co-founder,
The Future Laboratory

Chris is co-founder of The Future Laboratory where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team globally. Chris presented Channel 4 TV’s five-part series Home of the Future and is a SuperBoard member of The British Fashion Council’s Fashion Trust. Clients who have booked one of his inspirational keynotes include luxury group Kering, the European Travel Commission, Retail Week, Selfridges, Marks & Spencer, Chanel, Harrods, Aldo, H&M, General Motors, BBDO, Design Hotels, Condé Nast Media and Omnicom. Chris presented Channel 4 TV’s five-part series Home of the Future and is a SuperBoard member of The British Fashion Council’s Fashion Trust.

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Jade Miles
Food Educator, Author and Farmer,
Black Barn Farm

Jade Miles is a local food advocate and educator, business builder, food co-op founder, author, podcaster and regenerative heritage fruit farmer. Together with her husband and three kids, Jade runs Black Barn Farm, a biodiverse orchard, nursery and workshop space in Northeast Victoria. She’s an active presence in the regenerative space, hosting school programs, permaculture and homesteading workshops while sitting on multiple boards – all in the name of reconnecting people to nature, food and a simpler existence. Before landing at Sustainable Table as the National Program Director, Jade ran her own business start-up consultancy for over a decade, worked as Industry Development Manager for the Regional Tourism Board and established the Beechworth Food Co-op for good measure. She brings this breadth of skills and relentless enthusiasm to her role at ST, where she joins the dots between Our Fund and incredible regenerative projects around the country to build capacity and expedite change.

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