Strategies That Work Smarter and Harder for 2025

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Against a backdrop of global uncertainty and economic flux, it’s vital when selecting an external agency that it will generate a powerful partnership with you. We understand that, now more than ever, our clients need us and their strategies to work smarter and harder. 

The Future Laboratory’s Strategic Consultancy helps companies prepare for future change, today. Our team supports big businesses with a fast-track, affordable approach to research to help them with 2025 strategy, and beyond. 

We provide the right insights, critical thinking, problem-solving and prioritisation tools to support better, more informed decision-making. Rather than focusing on iterative results, which you might expect from other, more traditional consultancies, our methods will ensure your plans are commercially sound and culturally relevant for the long-term, as well as now.

At the core of our operations lies LS:N Global, a subscription-based digital platform with 20+ years of trends intelligence. This foresight portal is the foundation of the strategic services we offer our clients and enables us to always start 10 steps ahead of the competition.

We offer a tailored response to every brief, using the most relevant and impactful tools and mixed methodologies – qualitative insight, statistical data points, quantitative studies, AI and HI – human intelligence – to align your current business objectives with future scenarios.

The practice of strategic foresight unites our teams, and within these are a network of strategists, analysts, researchers and experts who have a wide range of specialisms, experience and acumen to draw from. We always ensure you have access to the best-fit talent who are ready to go.

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21 October 2024

Author: Rachele Simms

Image: The Future Laboratory, UK

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The Future Laboratory, UK

Today’s best-sellers for tomorrow’s success:

Foresight Sprints: Supercharge your strategy with a fast-track project

Inject some new thinking into your business, accelerate your internal initiatives or simply obtain external validation with our intelligence and strategic support, and get your teams thinking more efficiently, and problem-solving more accurately, with renewed creative flair.  

Future:Poll™: Leverage The Future Laboratory’s proprietary next-generation quantitative research

Augment your hypotheses by interrogating consumer attitudes on future theories, comparing and contrasting responses across different demographic segments, and evidencing global market nuance. Utilise our dual approach to strategic foresight by overlaying the right measure of Future:Poll™ quantitative data with our rich qualitative foresight and insights from experts and analysts.

Macrotrend category forecasts and strategic insight reports: Frame the key trends and actionable insights impacting your category with our strategic foresight and critical thinking

Tap into our systematic strategic foresight methodology to gain a point of view on the future trajectory of your vertical. We unpack audience relevancy, trend maturity and business unit implications into actionable insights which are presented in inspiring and easily digestible reports and debrief sessions.

The Future Laboratory, UK

Partner with us to take a future-fit approach to:

 Concepts, strategies and planning

  • To inform and challenge internal teams in the development of ambitious brand-building strategies and planning for the next 1–3 years, in the context of the longer-term direction.

Marketing and insights

  • To validate internal hypotheses with consumer-driven insights; knowing what resonates with the target audience, now and in the future, to build cultural and market relevance into activations.

Innovation pipeline 

  • To inspire teams to generate bold, fresh ideas and growth platforms for product development, brand experiences or marketing campaigns across a 2–5-year horizon. 

Value proposition 

  • To provoke alternative thinking and stress-test a value proposition by knowing what is affecting the core of your competitive advantage in these future scenarios. 

Ongoing initiatives 

  • To re-evaluate and reprioritise current opportunities against the backdrop of future thinking, steering your initiatives with confidence. 

When clients partner with us, they feel more comfortable about the future and have the confidence to act sooner – this is the mindset needed for change. That’s how we live up to our purpose: Making a better business future happen.

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Want to kick-start your strategy for 2025?
We can help.

The Future Laboratory’s Strategy team works directly with global brands and businesses to turn our LS:N Global foresight into a strategic decision-making tool that aligns clients’ current business objectives with these future scenarios. 


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