- Cultural Context: Systematically interrogating the wider global drivers, the external societal, industrial and cultural forces set to shape the future
- Consumer Context: Understanding the impact of these on shifting consumer expectations and mindsets; asking what’s important, and knowing how this manifests globally and regionally
- Competitor Context: Analysing and prioritising the above in the context of specific brand categories and the competition, today and tomorrow
- Commercial Context: Unlocking the equity inside your organisation – your strengths, capabilities, as well as weaknesses – to align on tangible applications and actions
The solution for clients.
Insights that sit at these intersections ultimately identify a set of implications and opportunities that are specific to your brand.
True success for you, and us, lies in the creation of practical strategic plans or tools that ensure a bold, more disruptive approach to brand innovation, direction and strategies.
Client: A real estate development company based in Dubai
Service: Placemaking and Retail Mix Strategy
Future challenge: How do we define a unique positioning for this development in the eco-system of Dubai malls, ensuring the customer experience is designed to target future consumers’ and tenants’ needs?
Modules and methodologies:
- Quantitative studies | a wide range of consumer in-depth interviews | cultural navigation | Stakeholder analysis | creative direction | brand strategy | toolkits
Region: UAE
The Future Laboratory
Photography by Galina Tribushnyaya
Client: A leading publisher of games on console, PC and mobile
Service: Foresight Programme Refresh
Future challenge: How can we capture global shifts in digital culture to update and refresh our internal Cultural Trends framework, which will set the precedent for our global marketing strategy in the next five years+?
Modules and methodologies:
- Qualitative edge-case-user in-depth interviews | expert network interviews | cultural navigation | STEEP analysis | Foresight Framework Refresh
Region: US
Client: A real estate company with a portfolio of luxury/ultra-luxury hotels and resorts
Service: Consumer Research and Brand Strategy
Future challenge: How can we capture and use tangible insights to inform how our destinations should be positioned to resonate with – and to retain – the future discerning luxury traveller?
Modules and methodologies:
- Stakeholder analysis | quantitative studies | UHNWIs in-depth interviews | expert network Interviews | data and statistical research | strategic direction
Region: Mexico
Photography by Vincent Rivaud
Photography by Birch, England
Client: A private company operating in the hotels and hospitality industry
Service: Strategy for the Future of Budget Travel and Stays
Future challenge: How are broader cultural shifts affecting consumers’ expectations for budget travel stays, and what inspiration and action can we take to optimise our offer and lead the category?
Modules and methodologies:
- Stakeholder analysis | Global DIriver and STEEP analysis | expert network interviews | speculative scenarios | workshops
Region: UK
Client: A British luxury clothing brand
Service: Brand Growth Strategy
Future challenge: What are the key brand growth opportunities and how might The Future Laboratory support the leadership team in identifying strategic priorities for the coming year and beyond?
Modules and methodologies:
- Stakeholder analysis | expert network interviews | survey and polling | workshops | growth strategy plan on a page
Region: UK
Photography by The Future Laboratory
