18 June 2020
Author: Holly Friend
With flying shame comes a renewed interest in the staycation, as travellers choose to explore their home country a little more rather than far-flung destinations. Neste, a renewable diesel company, recently introduced the Zero Vacation, a travel experience to reduce consumers’ carbon footprint. The trips take place on the Swedish island of Lidö, where holidaymakers can stay in a cottage built with durable materials that have minimal impact on the environment. Every aspect of the trip, from dining to transport, is designed to produce as few emissions as possible, in line with Sweden’s aim to become fossil fuel-free by 2045.
These staycations are not exclusive to famously eco-conscious Swedes. There is also demand from wealthy US consumers to experience the most remote parts of their home nation. ‘We are seeing a real demand among well-travelled, wealthy US clients that have travelled around the world,’ says Sam Highley, founder of All Roads North. ‘They realise they haven’t really seen America.’ Although upmarket road trips were once an oxymoron owing to a lack of high-end accommodation, a new wave of hotels such as Blackberry Farm and Post Ranch Inn are opening up Middle America for affluent tourists.
For those planning a domestic staycation beyond their city, rail travel is being transformed. This is the concept behind America’s Trains, a luxury holiday train service from Amtrak. In the coming years, it plans to launch 40 rebuilt passenger cars with about 175 bedrooms within five years. The all-inclusive trips will run for up to eight nights, covering gourmet meals, complimentary beverages and stopovers at destinations en route.
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