JOMO (joy of missing out) has never been more appealing for Generation Z, who are leading the homebody renaissance, spending more time than ever at home.

Thanks to record levels of convenience – 24-hour food delivery, same-day shipping, Netflix, flexible offices – we're seeing Generation Z staying in and the idea of staying home is losing its connotations of laziness and slacker culture. Bedrooms have become a welcome refuge from hustle culture, burnout, political flux and the climate crisis, with a swathe of relatable user-generated content (UGC) on platforms such as TikTok changing the homebody narrative from enforced loneliness to welcome isolation.

With self-care being the ultimate currency of cool, Generation Z are yearning for cosiness, and even using staying at home as a form of personal branding – a way to assert control over their social anxiety, or as a means to rebuff the cultural pressures of going out and being young.