21 March 2020
Author: Shanu Walpita and Holly Friend
Bedrooms have become the cultural epicentre of the homebody economy. Self-care, hygge, borecore and newer terms like ‘domestic cozy’ are all being used as markers to define people who, even when they’re not at home, want to feel like they are.
At the same time, the stigma around young people living at home into their 20s has vastly decreased. Over the past two decades, there has been a 46% increase in 20–34-year-olds living with their parents in the UK (source: Office for National Statistics). This has led to a new movement of bedroom broadcasters who are creating and consuming content in a drastically different fashion from Millennials.