GORJS by NYX Professional Makeup in collaboration with @thisiscraves, @smeccea and @curry_tian, US
LA – As the beauty industry finds its footing in the metaverse, the make-up brand is launching a Decentralised Autonomous Organisation (DAO) aimed at 3D artists. Dubbed GORJS, the DAO will serve as a launchpad for artists to expand the use of digital make-up and beauty within virtual realms.
In its launch phase, GORJS will work with three creators: Craves, Shams Meccea, and Curry Tian. All three have been chosen in line with the brand’s values of diversity, inclusivity and accessibility in Web3. As the community-led collective develops, it will later become available for other aspiring users to join. By doing this, the brand is paving the way for an equitable playing field in the world of digital beauty. Yann Joffredo, global brand president at NYX Professional Makeup says: ‘This community will help define what beauty, creativity, and identity mean in this new world.’
With 3D make-up artistry growing in line with people investing in the digital versions of themselves, we’ve been tracking the innovations that are shaping the sector’s metaverse future.
In its current prototype phase, the device can only detect organic compounds released by bananas, apples, potatoes and a range of other fruit and vegetables as they decay. Future iterations of Snoot could work with a variety of other foods. Here, this project empowers everyday consumers to make better decisions about the foods they deem ripe for consumption.
‘There is a big gap in knowledge around freezing and defrosting food safely, how long it should be frozen for and what food is suitable,’ says Almond. ‘Snoot aims to aid this gap in understanding by providing exact instructions on how to freeze food safely.’ Such a solution also aligns with the growing number of innovations emerging to curb food waste.
Snoot by Harriet Almond, UK
