Macrotrend Preview
Home States Futures : Residential Retail

Online Event - 19 October 2023

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With hybrid working becoming the new normal, global retail footfall in decline, and the evanescence of third spaces, there truly is no place like home for brands.

As our offices become more social, intimate and personal, our homes are becoming more collaborative, corporate, commercial and hybrid.
But our living spaces are also becoming the real battleground for brands – with consumers demanding new kinds of intimacy, service and regenerative practices, and brands delivering these through transformative experience and superlative service. 

Our Home States Futures macrotrend will highlight a new approach to viewing the home as an active and concentrated retail and lifestyle eco-system. It will become a hub that brands must target, woo and win over in precise and interconnected ways. To conquer this home-centric market, brands may appoint chief household officers and businesses will need to coordinate conversations, find synergies and create clear cross-selling strategies.

Join our in-house team, invited experts and global panellists at our Home States Futures online event on 19 October 2023 from 4:30pm to 5:30pm BST as we examine the future home – in terms of how we broker time, maximise wellbeing, re-assess usage, reduce waste, embrace data and develop new ways to side-hustle revenues from our sitting rooms.

Header image: Harmonious Proportions - Tuleste Factory NYC x Design 2023; Overview image: Shift by Samsung and Form Us With Love.


Why join?

Tune in live on 19 October 2023, as our analysts offer an exclusive look at a new in-depth cross-sector macrotrend, launching on LS:N Global.

This event grants you access to:

  • The hour-long Zoom session, featuring an overview of our Home States Futures macrotrend
  • A Q&A with our team of strategists unpacking the strategic implications of Home States for your business
  • An introduction to our 2023 Futures 100 Awards winners
  • An executive summary PDF of the research featured
  • The on-demand recording to watch at your own convenience

Right image: Inflandia by Claire Chérigié, Design Academy Eindhoven, the Netherlands.



‘Once snootily dismissed by former British prime minister Margaret Thatcher as ‘where you come to when you've got nothing better to do’, the home has now become the first-choice destination amid an oversaturated market offering better things to do elsewhere. Its rising status as a hybrid hub is driving new business opportunities in unexpected ways, from tech software to health and wellbeing.’

Martin Raymond, co-founder and editor-in-chief, The Future Laboratory  

This online event will take place from 4:30pm to 5:30pm BST. Join us for a global overview of Home States Futures, an executive summary of the new macrotrend, and exposure to the minds and experts behind the trends. 

There will also be a live Q&A session hosted by our experts and opportunities to network with other attendees.

Please complete your details on the following form to receive the full event agenda once released.

Book tickets

You can now book tickets to our online event.

Or why not join The Future Laboratory Community and get free access to our entire package of online events for the year? Join our Community here.

Members of LS:N Global get access to The Future Laboratory Community and all online events for free.

You can RSVP to this event by logging in to the platform here.

Book Tickets

Innovator Rate £100 (ends 18 September)
Early Adopter Rate £120


Martin Raymond
co-founder, The Future Laboratory, and editor-in-chief, LS:N Global

Martin is a well-known trend guru, having written several best-selling books on trend forecasting, including The Trend Forecaster’s Handbook and The Tomorrow People. Martin contributes regularly as an expert on trends and business to the BBC, Channel 4 and ITV.

Dan Hastings-Narayanin
deputy foresight editor, LS:N Global

Dan joined The Future Laboratory in 2023. An avid reader and writer, he has previously collaborated with over 20 magazines and news outlets worldwide and received a #30toWatch Young Journalist Award in 2021 by MHP Mischief. Obsessed with TikTok, Gen Z slang and Black Twitter, Dan leads The Future Laboratory’s research on youth and pop culture.

Ian Johnston
founder and creative director, quinine

Quinine is a leading retail experience consultancy devoted to the power of design to drive innovation and growth. The consultancy helps brands create world-class social, cultural and commercial experiences that enrich and delight their customers’ everyday lives.

Olivia Houghton
deputy creative foresight editor, LS:N Global

Olivia is responsible for leading the creative development of LS:N Global. Contributing regularly to publications including Vogue and the Financial Times, and to industry events such as Cosmetics Business Live, Olivia is known as The Future Laboratory’s go-to expert for consumer trends in beauty, health and wellness.

Sarah Douglas
founder and director, The Liminal Space

Sarah Douglas is co-founder of The Liminal Space, a purpose-led creative agency helping brands and organisations synthesise complex topics into tangible experiences. This has seen her create immersive experiences for the Natural History Museum, Wellcome Trust and the Barbican. And helping brands as diverse as Visa, Selfridges and Co-op find new ways to connect with their audiences.


Register your interest