New Report : The Tech-Resisters
Meet the citizen consumers engineering their own disconnection
Twilight Contemporary and Aarony Bailey, UK
Armed with knowledge of addictive design and extraction mechanics, they are rejecting algorithms, embracing analogue alternatives and treating friction as protection.
Consciously or not, consumers have begun to slowly resist the same technologies they spent the past few decades welcoming with open arms. From screen time blockers and deactivating social media accounts to using Anthropic over OpenAI or boycotting certain apps, the tide is turning.
While it was previously accepted that consumers want the fastest, most frictionless technology wherever and whenever they can get it, our research suggests this is no longer the case.
Supported by a proprietary Future:Poll survey of more than 3,000 adults, this Communities report delves into the lives of five consumers living in the UK, Europe and the US. These Tech-Resisters are united by a mission to build elaborate personal defence systems that allow them to exist within the digital world on their own terms.
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