How is Your Brand Adapting to the New Luxury Codes?
Whether you’re a business leader looking to validate your strategic initiatives, or a team leader looking for help to course-correct and reprioritise, our Luxury Sprint is a half-day working session designed to help key decision-makers answer questions such as:
Are we currently on the right track with the way we engage and communicate with our customers? (Mar Comms)
What should we focus on for the coming 1, 3, 5 years? (Strategic Planning)
Are the team aligned in their long-term thinking about how the luxury sector is evolving? (Innovation & Investment)
Overall, what might we need to know or do in order to maximise efforts?
To achieve this, we understand that businesses don’t always need more research, they often need help focusing on the most valuable insights so that they can prioritise the right strategic initiatives and most importantly, take action.
Our new Luxury Foresight Sprint does just that and you can learn more about the service below.
Image credits: AI Imagery by The Future Laboratory
The advantages and takeaways from participating in the Luxury Foresight Sprint
These half-day sessions offer a foundation for connecting with different mindsets and often younger, more lifestyle-orientated audiences without losing your core customer. You can expect direction to help achieve the following:
The New Codes of Luxury 2025 is the latest foresight research into the evolving luxury landscape by The Future Laboratory.
Rooted in our market-leading methodology, this research charts the unchanging, constant qualities that underpin the luxury sector, tracking the emotional and psychological states of consumers and the external factors driving change.
As we know, however, luxury is not a one-size-fits-all term. This proprietary tool provides insight into a spectrum of luxury consumer motivations and desires, enabling organisations to better understand the different mindsets and changing expectations of their audiences.
Using this intelligence as the foundation of the workshop, the New Codes of Luxury will help you to successfully navigate the shifting luxury landscape today – in readiness for tomorrow.
Book our two-part Luxury Foresight Sprint and ensure your business is focusing on the most valuable insights and prioritising the right strategic initiatives. It's time to take action...
