This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist
Our Gen Alpha: Now and Next 2024-2025 report takes an in-depth look at key generational demographics and their evolving attitudes to technology, work, finance, education, sustainability, and health and wellness over the next 3–5 years.
The Future Laboratory offers a unique blend of trend forecasting, consumer insight, foresight, brand strategy and innovation, we inspire and future-proof organisations.
Book a meeting with the team to find out more.
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The first generation to use the internet as children are hitting their prime earning years
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Uncover what unites and divides consumers across generations
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Gen X Now and Next
Gen X are racing against time to make their influence felt
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