Gen Alpha: Now and Next 2024–2025 Report 

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This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist

Our Gen Alpha: Now and Next 2024-2025 report takes an in-depth look at key generational demographics and their evolving attitudes to technology, work, finance, education, sustainability, and health and wellness over the next 3–5 years.

This is the latest Generations trend report published on LS:N Global, a subscription-based trends intelligence service by The Future Laboratory.

The Future Laboratory offers a unique blend of trend forecasting, consumer insight, foresight, brand strategy and innovation, we inspire and future-proof organisations.

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Millennials Now and Next

The first generation to use the internet as children are hitting their prime earning years

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Generations Now and Next

Uncover what unites and divides consumers across generations

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Gen X Now and Next

Gen X are racing against time to make their influence felt

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Gen Alpha: Now and Next 2024–2025 Report

Download a sample of the LS:N Global report

More from LS:N Global

Millennials Now and Next

Generations Now and Next

Gen X Now and Next

Become a member of LS:N Global