AI imagery by The Future Laboratory, UK
AI offers brands a way to close luxury hospitality’s innovation gap and redefine what service excellence means. In this context, the future role of artificial intelligence will be to connect data, context and decision-making – and give staff the real-time insight needed to take the guest experience to the next level.
This report maps the consumer shifts, innovation frontiers and practical paths forward for luxury brands in hospitality. Supported by original quantitative research polling 2,000 luxury travellers in the UK and US, and a panel of esteemed industry experts, it reveals how guest expectations are evolving – and how AI can deliver new levels of personalisation, seamlessness and destination discovery.
.png?height=2000&name=Crop%20fo%20rod%20(1).png)
What's in the report?
Some of the report’s key insights explore:
: New Luxury Mindsets
In this section, we unpack how opportunities are growing as luxury shifts from selling products to shaping lifestyles. We also look at why peace of mind – knowing that every detail has been thought through – is now considered priceless, and why guests increasingly expect intelligent, evolving and human service that travels with them.These priorities set the stage for AI to drive innovation and guest satisfaction.
: Future AI Frontiers
Technology is on track to reshape every stage of the guest journey. While many luxury hospitality brands are still in the early stages of their AI journey, the opportunities are clear: to simplify fragmented systems, deliver frictionless convenience, and anticipate and adapt to guests in real time.This chapter maps innovation opportunities in Curated Discovery, Seamless Journeys, Personalisation at Scale and Augmented Hospitality.
: Hospitality’s Digital Transformation
The sector is entering a phase of operational re-invention – but transformation won’t look the same for every brand. Challengers can build AI-first systems from scratch, while legacy brands must scale what they already have. Both will require a crawl-walk-run mindset. Crucially, falling build costs and faster tooling will soon make bespoke solutions far more attainable – lowering the barriers to entry.In this section, we outline two roadmaps for success, covering quick wins and longer-term opportunities.
About Together Group
This report was created in partnership with the Together Group.
Together Group is a curated collective of creative consultancies, technology, and production studios, crafting the future of luxury and lifestyle.
The group blends creativity, culture, and cutting-edge immersive technologies to create and elevate brands, experiences, and destinations of the future.
As of today, the group integrates the capabilities of 13 category-leading specialist houses, with over 650 people collaborating across 20 locations globally.
Download the report
Get in touch
Book this content as a presentation
Did you know this research is also available as a presentation? Whether in-house or virtual, our experts can deliver the content directly to your team, unpacking its implications and practical insights for your business.
