Perhaps you want to equip your team with the latest trends and practical insights, or maybe you are looking for an inspiring keynote to share with your team, department or entire company. These presentations can be hosted either online or in-house.
Choose from the Youth & Media Trends Rising presentation or The Zalpha Reckoning macrotrend presentation, sold separately or together as a collection featuring our full annual sector research.
Each presentation includes a free downloadable PDF of the Youth & Media Futures 2021 report, usually worth £250.
Header and Overview images: Carolina Carballo for The Future Laboratory; Laundrette of Dreams by Yinka Ilori for LEGO, UK
A hybrid generation of Zalphas are entering brands’ consciousness. Wise beyond their years, these products of climate change are using their childhood – once a time of innocence – as a time for productivity.
Our new macrotrend offers a first look at what – or who – comes next: a transitional generation of Zalphas who are at the forefront of this technology paradox. As they learn how to navigate a world that both is and isn’t comprised of pixels, they are not seeing the physical and digital worlds as silos, but as equally important realities that can be layered on top of one another.
In this presentation, we cover:
Zalphas are carefully selecting which values they inherit from generations before them, taking on the Wild West of influencer culture, the burden of climate compassion and the urgency of financial wellbeing.
Radical rationality is manifesting across industries, as brands respond to young people’s precocious nature with age-agnostic retail, entertainment, food and fintech innovations.
In the 2030s, this generation’s passing into adulthood will appear to come several years too late. So they will look ahead even further – reshaping policymaking, family structures and the very meaning of youth.
Image credits: H&M Role Models
In this presentation we examine the powerful forces reshaping how we view the youth, media and technology sectors, from crypto-investors to shopping coteries.
These are nascent trends forecast to grow in influence across the youth and media sector in the next one to three years. These trends are global in their reach, and focus on consumer, customer experiences or business operations. Trends include:
With employment opportunities booming, there is an opportunity for workplaces to re-assess the competitive nature of job-hunting, repositioning it as a fun, collective pursuit.
The societal impact of Resilience Culture has led consumers to eschew comfort zones in favour of external perspectives. Now, this search for discomfort is filtering into youth media.