Optimised OdysseysTravel and Hospitality Futures Online Event - 24 September

2:30pm–3:30pm BST

Eastpak Resistr Case, Belgium

Travel has entered a redefining age when every element must be optimised, from planning to presence, to deliver truly purposeful, personalised and participatory experiences.

We are entering a transformative travel era in which every journey must be optimised end-to-end – whether technological, personal or financial. As travellers place growing value on their leisure time, they are seeking intelligent, intentional and immersive experiences that seamlessly blend cutting-edge technology with soulful, human-centred design. Whether through AI-driven itineraries or off-grid escapes, the future of travel is shaped by an urgent need for meaning, connection and ease.

Travel is no longer just about the destination; it’s about self-actualisation, vitality and story-rich moments that matter. Brands will act as co-pilots, offering travellers both stillness and stimulation in a world marked by flux. From emerging epicentres to a new tech-enabled travelverse, hospitality must deliver deeper value across every touchpoint.

In this macrotrend report, we explore how the new age of Optimised Odysseys will redefine the meaning of luxury, experience and identity in the global travel and hospitality landscape.

‘It’s been a year of unexpected shifts in consumer attitudes and behaviours around travel and leisure, as worldwide we see the impact of discretionary spending squeezes and the reality bite of climate change. It’s never been more important to be on top of what’s new and what’s next in customer sentiment in this all-important market sector, and The Future Laboratory’s latest report will keep you ahead of the curve.’

Chris Sanderson, co-founder, The Future Laboratory

Register attendance

Join us on 24 September for an overview of our latest travel and hospitality sector insights, presented by the team behind the macrotrend.

The event will take place online from 2:30pm to 3:30pm BST. There will also be a live Q&A session hosted by our experts and opportunities to network with other attendees.

This event grants you access to:

: The hour-long session, featuring an overview of our Optimised Odysseys macrotrend

: A Q&A with our experts who will unpack the strategic implications of the macrotrend for your business

: The on-demand recording to watch at your convenience

If you are an LS:N Global member you can RSVP here.

Get access by becoming a member of LS:N Global

Benefit from unlimited access to all macrotrend reports and market-leading lifestyle intelligence across multiple sectors, plus expert insights, daily signals and online events.

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Speakers

Philippa Wagner

Founder, PeoplePlacesSpaces

With over 20 years’ experience at the intersection of brand, guest experience and future trends, she works as a trusted confidante to operators, designers, developers and investors who want to think differently and act with intention.

Alongside her client work with brands including Locke, Staycity Group and TFE Hotels, Philippa is also the creator of MM:NT – the award-winning micro-hotel concept shaped by her Future Guest research methodology. Before founding PeoplePlacesSpaces, she founded and led 23Lab at Ennismore, building brand and product strategy across a global portfolio. Her people-first, culturally rooted, futures-driven approach helps hospitality brands stay connected to what people want – and what’s coming next.

Natasha Shafi

CEO, Mr & Mrs Smith

Natasha is a seasoned leader with two decades’ experience scaling businesses from start-up to sale – and beyond. Known for fostering autonomy, agility, and a strong learning culture, she has led major transitions, including B Corp certification, Hyatt Hotels acquisition integration, and remote transformation, while advocating strategy built on listening, empowerment, and holistic organisational understanding.

Alexandra Zenner

Creative strategy lead, Gharage

Alexandra works as the creative strategy lead at Gharage, an impact-driven vision and ventures hub dedicated to changing how we travel. Her work explores potential futures through the intersections of design, strategy and technology. Before Gharage, she worked as a creative strategist for Ikea’s innovation lab, Space10, as well as an art director and graphic designer for several venture-backed start-ups.

Seyi Oduwole

Foresight Analyst, The Future Laboratory

Seyi joined The Future Laboratory in 2023 as a graduate intern working in both strategy and foresight before being promoted to foresight analyst in 2024. She has a background in retail buying and studied Fashion Buying and Merchandising at the London College of Fashion. Fascinated by innovation across many sectors, Seyi has a soft spot for what's new and next in travel and hospitality, retail, youth culture and consumer attitudes.

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