This webinar, in partnership with Hot Pot China, will reveal the six consumer typologies set to define the Chinese Male luxury market, from luxury novices to luxury veterans. We explore their values, luxury journeys, spending and ownership habits, and outline their personal definitions of luxury and how they envisage these developing in the future.
Join us as we outline what this means for brands, and provide recommendations to help meet the changing needs, desires and expectations of these coveted consumers.
We will also launch an accompanying Chinese Male Luxury Consumer 2023 report, which will be available to download free on the day.
Header: Photo by Christopher Lee. Overview: Photo by Ksenia Chernaya.
Adam Steel, strategic foresight editor, The Future Laboratory
The webinar will take place on Zoom from 2:00pm–3:00pm BST.
There will also be a live Q&A session hosted by our experts and opportunities to network with other attendees.
This is a free Zoom webinar with a capacity for 1,000 people. Spaces will be available on a first-come, first-served basis. Don’t miss out – register to attend now.
Adam leads the team that creates bespoke reports and thought-leadership content for brands including Adidas, Volvo, Nespresso and IHG. Working across sectors, from retail and travel to finance, media and sport, Adam creates inspiring content that enables brands to develop leading strategies and disruptive innovations.
Jonathan is a fluent Mandarin speaker with over 20 years’ experience in China. Jonathan has led brand and digital marketing initiatives in China for the likes of Canada Goose, Selfridges, Fortnum & Mason and the UK’s GREAT campaign. He leads Hot Pot’s strategic growth across its London and Shanghai offices.
Paul has seven years’ experience as a marketing lead across multiple Shanghai agencies. He heads up all of Hot Pot China’s brand marketing initiatives, with a methodology deeply rooted in real-world human insights from Hot Pot’s unique cultural intelligence community. Clients have included LVMH, Richemont, Volkswagen, La Perla, Gymshark and Liberty.