Join us on 20 February at 11:00am GMT/2:00pm KSA for a comprehensive exploration of Saudi Arabia’s dynamic luxury market.
Under the framework of its Vision 2030 programme, Saudi Arabia is entering a new era of innovation and enterprise. This webinar, in partnership with Together Group, will present a clear view of the key success factors for a new generation of experiences, destinations and brands.
Discover unparalleled and meaningful insight into the emerging trends, shifting mindsets and new behaviours among the Kingdom’s luxury consumers. You will also gain exclusive access to insights from entrepreneurs at the forefront of Saudi Arabia’s cultural industries, coupled with proprietary data from The Future Laboratory’s FuturePoll™ survey of affluent KSA nationals.
Our latest research features market and mindset shifts underpinned by proprietary data from FuturePoll™, The Future Laboratory’s quantitative division.
The report analyses the key trends shaping luxury locally, with case studies, consumer insights and strategic areas of opportunity to create a clear view of the key success factors for brands, and to encourage the next generation of Saudi-first enterprises to thrive.
: Habitas AlUla, Saudi Arabia
Alex Hawkins, strategic foresight editor, The Future Laboratory
Tune in live on 20 February at 11:00am GMT/2:00pm KSA as our analysts offer an exclusive, in-depth look at this luxury market.
This event grants you access to:
Ada is regional CEO of Together Group Middle East where she has more than 10 years’ experience in the United Arab Emirates and Saudi Arabia, and 15 years’ experience as a luxury brand leader working in the US and the Middle East. She has managed large-scale portfolios of globally acclaimed F&B and hospitality brands, including Jumeirah, and has been on the executive teams of both innovative start-ups and global corporations.
Chris is co-founder of The Future Laboratory where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team globally. Chris presented Channel 4 TV’s five-part series Home of the Future and is a SuperBoard member of The British Fashion Council’s Fashion Trust.
Skye is chief experience officer at Mohammed Bin Salman Nonprofit City. Responsible for brand, product vision, sales and leasing go-to-market and customer experience strategy, she has an established track record in originating landmark value-added projects and capturing new markets. This expertise is further supported by her extensive knowledge of the luxury, fashion, residential, hospitality and wellness sectors.
Jana is currently an advisor at The Bench, shaping its legacy in Saudi Arabia of organizing corporate conferences in the hospitality, real estate, aviation, food and beverage, and sustainability investment sectors. Jana is also a director and board member at Newstead Connect KSA where she specializes in integrated project controls and program management. This is in addition to her role as the managing partner at Brand Inc, focusing on branding, concept creation and creative collateral.
A winner of the Leading Female in Business Enterprise in KSA award, Growth Strategy CEO of the Year 2021, named in the Top 20 Most Inspirational CEOs to Watch 2022 and listed in the Who’s Who Guide to International Professionals, Rosanna is a much sought-after voice on how best to succeed in the region. She has led the design, development, destination planning, activation and operations of sport, adventure tourism and hospitality projects, bringing both public and private sector together to successfully form sustainable, collaborative partnerships.
Alex first joined The Future Laboratory in 2018, bringing his editorial, research and strategy experience to its trends intelligence platform LS:N Global. In addition to his foresight work, he has a decade of experience writing for leading publications with a focus on culture, design and lifestyle – including co-authoring Soho House’s best-selling book Morning, Noon, Night. Following forecasting and futures roles at Stylus and Pearlfisher, he returned to The Future Laboratory in 2023 to lead the bespoke foresight division, overseeing commissioned reports and presentations for clients.
Ada is regional CEO of Together Group Middle East where she has more than 10 years’ experience in the United Arab Emirates and Saudi Arabia, and 15 years’ experience as a luxury brand leader working in the US and the Middle East. She has managed large-scale portfolios of globally acclaimed F&B and hospitality brands, including Jumeirah, and has been on the executive teams of both innovative start-ups and global corporations.
Chris is co-founder of The Future Laboratory where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team globally. Chris presented Channel 4 TV’s five-part series Home of the Future and is a SuperBoard member of The British Fashion Council’s Fashion Trust.
Skye is chief experience officer at Mohammed Bin Salman Nonprofit City. Responsible for brand, product vision, sales and leasing go-to-market and customer experience strategy, she has an established track record in originating landmark value-added projects and capturing new markets. This expertise is further supported by her extensive knowledge of the luxury, fashion, residential, hospitality and wellness sectors.
Jana is currently an advisor at The Bench, shaping its legacy in Saudi Arabia of organizing corporate conferences in the hospitality, real estate, aviation, food and beverage, and sustainability investment sectors. Jana is also a director and board member at Newstead Connect KSA where she specializes in integrated project controls and program management. This is in addition to her role as the managing partner at Brand Inc, focusing on branding, concept creation and creative collateral.
A winner of the Leading Female in Business Enterprise in KSA award, Growth Strategy CEO of the Year 2021, named in the Top 20 Most Inspirational CEOs to Watch 2022 and listed in the Who’s Who Guide to International Professionals, Rosanna is a much sought-after voice on how best to succeed in the region. She has led the design, development, destination planning, activation and operations of sport, adventure tourism and hospitality projects, bringing both public and private sector together to successfully form sustainable, collaborative partnerships.
Alex first joined The Future Laboratory in 2018, bringing his editorial, research and strategy experience to its trends intelligence platform LS:N Global. In addition to his foresight work, he has a decade of experience writing for leading publications with a focus on culture, design and lifestyle – including co-authoring Soho House’s best-selling book Morning, Noon, Night. Following forecasting and futures roles at Stylus and Pearlfisher, he returned to The Future Laboratory in 2023 to lead the bespoke foresight division, overseeing commissioned reports and presentations for clients.
Together Group is a curated collective of high-quality creative consultancies, marketing, technology and production studios crafting the future of luxury and lifestyle. The portfolio includes The Future Laboratory, Purple, Construct, Noë & Associates, King & Partners, North Six, Folk, Hot Pot China and Seven Dials City.
Together we create and elevate brands, experiences and destinations through our profound understanding of luxury consumer desires, imaginative and immersive storytelling, meticulous design of experiences and innovative use of technology.
Our vibrant community of thinkers, makers and innovators are connected by a relentless cultural curiosity, commitment to excellence and shared passion for delivering meaningful and lasting value for our clients.
Together Group’s Middle East HQ provides a seamless experience, executive management and strategic insight in harmony with a regional context and a vision to shape the future of luxury in the region.
