Future Forecast 2026 Free webinar - 4 December

From transdermal wellness to shoppable storefronts, explore 50 game-changing trends poised to reshape 2026 and beyond, offering brands invaluable insights into tomorrow’s market transformations across a range of sectors.

2:30pm–3:00pm GMT

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In an era defined by geopolitical tension, economic turbulence and algorithmic saturation, the consumer landscape is fragmenting and reforming at speed. Social commerce and zero-click search are redefining how discovery, desire and decision-making unfold online, while AI-generated content is prescribing experiences and flooding feeds with infinite, indistinguishable ‘slop’.

Yet beneath this noise lies a deeper story. Beyond viral cycles are the enduring shifts reshaping human behaviour – a search for trust amid chaos, creativity amid automation and meaning amid endless content.

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Sassafras by Selahatin
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Nike Therma-FIT Air Milano Jacket, US

The Future Laboratory’s Future Forecast 2026 goes beyond the fleeting to uncover the behavioural patterns shaping tomorrow. Across 10 sectors, we spotlight 50 trends defining the year ahead – from transdermal wellness and influencer-curated storefronts to regenerative tourism and brand-led newsletter communities.

This report provides brands with practical foresight to stay ahead of the curve, demonstrating how an understanding of these deeper patterns can drive meaningful, future-ready strategies.

‘The defining theme of 2026 is connection – between people, systems and senses. At The Future Laboratory, we don’t just identify what’s next, we explain why it matters and how it connects to the broader cultural landscape. Spanning 50 cross-sector trends and innovations, this report reveals how every industry is learning to design for empathy, adaptability and emotional resonance in a changing world. Join us on 4 December for our live webinar, where we’ll unpack what’s next, why it matters to your business and how it connects to the broader cultural landscape.’

Rose Coffey, senior foresight analyst

Register attendance

Join us on 4 December for an overview of our Future Forecast 2026 report.  

The event will take place online from 2:30pm to 3:00pm GMT. There will also be a live Q&A session hosted by our experts and opportunities to network with other attendees. 

Register to attend our free 30-minute live-stream and get first access to an introduction to our Future Forecast 2026 research. 

We will also launch an accompanying Future Forecast 2026 report, which will be available to purchase on the day.  

You can RSVP by submitting the form.  

All reports and on-demand online events are available with a subscription to our trends intelligence and consumer foresight platform LS:N Global. 

Speakers

  • Fiona HarkinDirector of foresight

    Fiona joined The Future Laboratory in 2022 and has spent 25 years working in – and building – leading forecasting and consumer insight agencies as a content director and a journalist, delivering strategic foresight and analysis to forward-thinking businesses. Fiona brings considerable cross-sector expertise to her role leading The Future Laboratory’s core intelligence offer, ranging from the digital commerce and tech sectors to the fashion and media industries.

  • Dan Hastings-Narayanin Deputy foresight editor

    Dan joined The Future Laboratory in 2023 as deputy foresight editor of LS:N Global. An avid reader and writer, he has previously collaborated with over 20 magazines and news outlets worldwide and received a #30toWatch Young Journalist Award in 2021 by MHP Mischief. Obsessed with TikTok, Gen Z slang and Black Twitter, Dan leads The Future Laboratory’s research on youth and pop culture.

  • Rose Coffey Senior Foresight Analyst

    Rose joined The Future Laboratory in 2025 as a senior foresight analyst. With a background in fashion media production, she has published articles on aesthetic culture and presented her thesis – redefining ‘dress’ for the phygital age – at conferences. Rose now leads The Future Laboratory’s research on luxury, fashion and retail.

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