From robotic baristas to wellness tourism, explore 50 game-changing trends poised to reshape 2025 and beyond, offering brands invaluable insights into tomorrow’s market transformations.
In an ultra-connected world dominated by social media, where platforms like TikTok turn microtrends into viral moments almost overnight, it might seem that everyone already has their finger on the pulse of culture – and that anyone can become a trends expert.
But beneath these surface-level trends – like olive oil as a status symbol or the unapologetic energy of Charli XCX’s Brat Summer – lie deeper, enduring shifts in human behaviour.
The Future Laboratory’s Future Forecast 2025 report goes beyond the fleeting to uncover the behavioural patterns shaping tomorrow.
Across 10 sectors, we spotlight 50 trends set to define 2025, from robotic baristas to the rise of wellness tourism focused on longevity, functional perfumes offering more than just scent, and luxury brands embracing their tastemaker era in museums.
This report provides brands with practical foresight to stay ahead of the curve, demonstrating how an understanding of these deeper patterns can drive meaningful, future-ready strategies.
‘This year, curiosity is the common thread running through the 50 cross-sector trends and innovations highlighted in this report. At The Future Laboratory, however, we don’t just identify what’s next across 10 different sectors, we explain why it matters to your business now and how it connects to the broader cultural landscape. If you’d like to connect the dots with us and take a peek behind the scenes of our world of futures, trends, consumer behaviour and culture, join us on 5 December for our live webinar – and bring your questions’
Dan Hastings-Narayanin, deputy foresight editor, The Future Laboratory
What will happen
Join us on 5 December for an overview of our Future Forecast 2025 report.
The event will take place online from 2:00pm to 2:30pm GMT. There will also be a live Q&A session hosted by our experts and opportunities to network with other attendees.
Register to attend our free 30-minute live-stream and get first access to an introduction to our Future Forecast 2025 research.
We will also launch an accompanying Future Forecast 2025 report, which will be available to purchase on the day.
You can RSVP to this webinar by submitting the form.
All reports and on-demand online events are available with a subscription to our trends intelligence and consumer foresight platform, LS:N Global.
Please complete your details below to register to attend the session and receive updates.
Speakers
Fiona Harkin
Director of foresight
Dan Hastings-Narayanin
Deputy foresight editor
Seyi Oduwole
foresight analyst
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