Our latest Future Five report is designed to help you assess the impact of on-going change. It builds on five themes from the Topics section of our intelligence platform LS:N Global, which is dedicated to tracking the key consumer landscapes where we believe brands and businesses should be focusing their attention.
We are living through the great re-evaluation. A prolonged period of economic instability, the proliferation of attention-zapping technology and a rising tide of loneliness, inequality and misogyny have left us, as humans and consumers, searching for more meaning. We are increasingly questioning which products, experiences and relationships truly enrich our lives.
Three-out-of-four people globally now say what they value has changed, as we reassess the very essence of how and where we spend our money and time. Chief among this, consumers are re-evaluating their relationship with brands, prioritising those that offer community, support personal growth and enhance wellbeing and purpose.
The theme of re-evaluation sits at the heart of this report and is explored through five topics we think are crucial for brands to understand and address in 2026. They are: the Cost of Living Crisis, Mobility, Identity, Future Spaces and AI.
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