31 October 2022
Author: Lavinia Fasano and Emily Rhodes
Image: Emilio Pucci Heritage Hub, Italy
Another noteworthy example of how NFTs could augment the archive is the recent clothing sale of the former editor-in-chief of Vogue Italia, Franca Sozzani. Sozzani was at the helm of the Condé Nast publication until her untimely death in 2016 due to lung cancer. Now, clothing from her inimitable wardrobe – which includes items from a vast collection of designers – is on display and for sale in Milan until 30 October. In collaboration with phygital NFT platform SPIN by Lablaco, a special selection of 25 garments will include NFT labels that allow customers to track the ownership of each item and serve as proof of authenticity. All proceeds from the sale will go to the Franca Fund for Preventive Genomics at Harvard Medical School.
In a similar vein, digital museum Arkive is giving memorabilia a Web3 makeover. The decentralised museum has purchased three lacy cloth fans that appeared in pop star Madonna’s performance at the 1990 MTV Music Awards. Vincent Paterson, the director and choreographer of the music video, has held on to the pop artefacts for the past 32 years.
Sign up to our trends intelligence platform LS:N Global and get unlimited access to a hive of insights - from microtrends and macro trends to market reports, daily news, research across eight industry sectors.