Trend Briefing : Design Hotels

To celebrate 25 years of Design Hotels, we are thrilled to present an exclusive Trend Briefing in Copenhagen.

When: October 12, 2018 at 10:00 - 13.00

Where: The Royal Danish Academy of Music, Julius Thomsens Gade 1, 1925 Frederiksberg, Copenhagen

You can purchase tickets to the event here.

The Future Laboratory’s two co-founders, Chris Sanderson and Martin Raymond, will present a summary of our newest work from this year, including innovative findings in luxury, hospitality, retail and Food & Beverage. 

In an inspiring three-hour briefing, Sanderson and Raymond will touch on the following topics:

• Experience Economy – As the rise of artificial intelligence puts a premium on human intelligence, emotional connections become cornerstones of the future and the luxury sector emphasizes transformational experiences over things. 

• Health & Wellness – As health and wellness merge, how will consumers look beyond traditional medicine and assume control of their personal health data? 

• Post-Growth Society - From fast growth to slow and sustained growth, materialistic purchases to meaningful transactions, personal hedonism to collective happiness, and corporate responsibility to embedded morality.   

• Morality Recoded -  To effect change at a more sustainable pace, brands must replace opportunism with considered innovation, develop more empathetic codes of conduct, and consider the long-term impact of technological advancement.  

• Subconscious Commerce – How can brands establish themselves in the new landscape of Reach-in Retail, Brandlords, Post-shelf Packaging, Commercial Gatekeepers, and Avatargeting?