The Future Laboratory’s two co-founders, Chris Sanderson and Martin Raymond, will present a summary of our newest work from this year, including innovative findings in luxury, hospitality, retail and Food & Beverage.
In an inspiring three-hour briefing, Sanderson and Raymond will touch on the following topics:
Experience Economy – As the rise of artificial intelligence puts a premium on human intelligence, emotional connections become cornerstones of the future and the luxury sector emphasizes transformational experiences over things.
Health & Wellness – As health and wellness merge, how will consumers look beyond traditional medicine and assume control of their personal health data?
Post-Growth Society - From fast growth to slow and sustained growth, materialistic purchases to meaningful transactions, personal hedonism to collective happiness, and corporate responsibility to embedded morality.
Morality Recoded - To effect change at a more sustainable pace, brands must replace opportunism with considered innovation, develop more empathetic codes of conduct, and consider the long-term impact of technological advancement.
Subconscious Commerce – How can brands establish themselves in the new landscape of Reach-in Retail, Brandlords, Post-shelf Packaging, Commercial Gatekeepers, and Avatargeting?