But before you think Magsamen and Ross are tie-dye hippy sorts with a penchant for vibrating crystals, tuning forks and cross-legged lotus postures, their collective CVs are worth a tour around, to understand the power of the case they are laying out for the arts to be regarded as a viable and scientifically robust way to improve and cure many of those illnesses we now tackle with variations on the very chemicals art releases into our bodies.
Magsamen is the founder of the International Arts + Mind Lab (IAM Lab), at the Center for Applied Neuroaesthetics, a pioneering initiative at the Pedersen Brain Science Institute at Johns Hopkins University School for Medicine, while Ross, a recent judge on our Futures 100 Innovators Award, is the vice-president for the hardware product area at Google, as well as being ranked in Fast Company’s top 10 list of the 100 Most Creative People In Business. So, both come from hard-nosed science, research and innovation backgrounds. They have tackled their subject in a scientific way, taking a wholly evidence-based position on how art can tackle very physical conditions, as well as those emotional maladies we tend to bracket it with.
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