In November 2022, California-based streetwear brand Born x Raised hosted its annual Sadie Hawkins Winter Formal. The event celebrates Los Angeles’s creative community, inviting attendees to ‘forget about the world’s problems for one evening’. In a conversation with Vogue, the brand’s founder, Chris ‘Spanto’ Printup, describes the event as ‘a wedding meets a bar mitzvah meets a quinceañera. ‘With a formal dress code required, the brand warned that those in hoodies would be turned away at the door. The brand’s Alex ‘2Tone’ Erdmann explained: ‘People in Los Angeles want to dress up, and they don’t always get to… They have all these wonderful outfits and really show out and get dressed to the nines.’ DJs set the stage for the all-night dance party as Los Angeles’s culture crew made an appearance – Luka Sabbat, Tremaine Emory, YG and others. While the event has been happening since 2013, this year it attracted the attention of major media outlets and brands. Nike not only sponsored the dinner party, but collaborated on an ultra-exclusive release of 100 pairs of Sadie Hawkins-themed sneakers. This event is the West Coast’s Met Gala in the making.
Say goodbye to boring old office parties. Some businesses are showing appreciation for employees by hosting elegant, extravagant events. A Michigan-based lending company, United Wholesale Mortgage, recently went all out for its office holiday party. The Hollywood-themed event started with paparazzi snapping shots of guests posing by luxury cars and limos as they then walked a red carpet. Following a decadent dinner and speeches, rapper Ludacris and country pop singers Dan + Shay showed up on stage for a surprise performance.
E-commerce platform Moda Operandi hosted its One Night Only: Club Moda event to celebrate its holiday capsule collection. The brand partnered with 30 brands to dress A-list celebrities, influencers and designers in full, noughties-themed glamour for the event. The pop-up club featured neon Club Moda motifs throughout the venue, live DJs and musical performances.
After running out of room in his dorm for his 50+ guests, 19-year-old entrepreneur Quincy Davis turned Astor Place Hairstylists Barbershop into one of New York’s hottest underground dance parties. Located near the university’s campus, Astor Place Hairstylists now welcomes 300+ students for events. The shop’s owner Jonathan Trichter explained: ‘I was really looking for young, talented creators to have some fun with the space and I thought that would help us re-engage with youth culture in New York.’ Not only do the events bring a fresh energy to the shop, but they bring in new business following the pandemic. Complete with a cover charge, costume themes and DJs, these dance parties are helping shape New York nightlife.
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