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In Conversation: Thomas Kochs

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28 January 2020

Author: Hamish Kilburn

Image: The Future Laboratory

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The Managing Director of Corinthia London, Thomas Kochs, has confidently evolved – and arguably led – the luxury hospitality scene in London for decades. Hotel Designs joins the man of the moment who was recently crowned Hotelier of the Year at The Brit List Awards 2019…

London’s luxury market stands and operates alone on the global hospitality map. Although ‘competition’ is a rare word spoken among hotel operators in the city, there is no denying that the luxury hotels in the capital are all vying for the title of being the best and most interesting hotel in London.

One man who knows more than most hoteliers about the luxury hospitality scene is Thomas Kochs, the Managing Director of Corinthia London. In the last decade alone, the German-born hotelier has managed properties such as The Berkeley, The Connaught Hotel, Claridge’s and Hotel Café Royal. More than likely, it was this impressive portfolio that qualified him as the man for the job to take the helm of Corinthia’s flagship property in 2017.

Since its opening in 2011, in a building that dates back 1885, the 300-key property has proven, time and time again, that Mayfair is not the only neighbourhood for premium hotels in London. Sitting undisturbed on the bank of the River Thames; a hop, skip and a jump away from London landmarks such as Trafalgar Square, Buckingham Palace, Corinthia London faces, and in some suites frames, the iconic London Eye and the contemporary and eclectic South Bank.

Having just clinched the prestigious title of Hotelier of the Year at The Brit List Awards 2019, Kochs is rightfully considered one of the best in his field. With an acute eye for detail, and a calm, collected yet dynamic approach to leadership, the hotelier has seen – perhaps even led – the evolutions of many hospitality trends driven by consumer behaviour and demands. “Design has evolved,” says Kochs. “10 – 15 years ago, hotels had more opportunities to impress through design. However, a good design formula alone is no longer enough in today’s market. There are some design-driven brands where the customer only checks in because of the design and aesthetic, but we don’t consider ourselves one of them.”

 

Martin Raymond and Chris Sanderson, co-founders, The Future Laboratory
'The trend forecasters, who began their partnership with the hotel in 2018, believes the future of luxury is about intelligent encounters'

Last year, Corinthia London was the backdrop of a BBC docuseries entitled: A Hotel for the Super Rich & Famous. The two-part series, which echoed a similar format of another series that featured Kochs when he was General Manager of Claridge’s, gave consumers a window into the inner workings of a luxury hotel.

As well as following the day-in-the-life of housekeepers, florists and the concierge, the cameras were also given access to creative meetings with the hotel’s Futurists-in-Residence, The Future Laboratory. The trend forecasters, who began their partnership with the hotel in 2018, believes the future of luxury is about intelligent encounters – think cool cultural exchanges, and the kind of exemplary food for the mind, body and soul that stimulates thinking. “These are dear friends of ours,” Kochs explains. “The Future Laboratory were trying to make the point that that consumers are too busy with themselves, to the point that only severe disruption would make them talk to each other.” One option suggested was to deliberately shut down one of the lifts. “That’s all well and good,” Kochs adds, “but that just doesn’t work in hotels. The aim of the partnership was to position ourselves as a forward-thinking hotel that also respects our history and brand values.”

The Future Laboratory have planned a series of Futurists-in-Residence events at the Corinthia London for 2020. Sign up to our newsletter below, to find out more about the events launching soon.

This article was originally posted on hoteldesigns.net. Click here to read the full article.

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