Last year, Corinthia London was the backdrop of a BBC docuseries entitled: A Hotel for the Super Rich & Famous. The two-part series, which echoed a similar format of another series that featured Kochs when he was General Manager of Claridge’s, gave consumers a window into the inner workings of a luxury hotel.
As well as following the day-in-the-life of housekeepers, florists and the concierge, the cameras were also given access to creative meetings with the hotel’s Futurists-in-Residence, The Future Laboratory. The trend forecasters, who began their partnership with the hotel in 2018, believes the future of luxury is about intelligent encounters – think cool cultural exchanges, and the kind of exemplary food for the mind, body and soul that stimulates thinking. “These are dear friends of ours,” Kochs explains. “The Future Laboratory were trying to make the point that that consumers are too busy with themselves, to the point that only severe disruption would make them talk to each other.” One option suggested was to deliberately shut down one of the lifts. “That’s all well and good,” Kochs adds, “but that just doesn’t work in hotels. The aim of the partnership was to position ourselves as a forward-thinking hotel that also respects our history and brand values.”
The Future Laboratory have planned a series of Futurists-in-Residence events at the Corinthia London for 2020. Sign up to our newsletter below, to find out more about the events launching soon.
This article was originally posted on hoteldesigns.net. Click here to read the full article.